Lovense&Besharam
forge an agreement to bring the entire range of sex tech toys to India and
compete with other brands making headway to the Indian market.
April 2019 -Lovense, the worldwide leader in Sex Tech Products &Besharam,
India’s top Adult Store have come to an agreement to bring the entire range of
Lovense Toys - The Lush, Lush 2, Nora, Max, Hush, Ambi, Edge, Domi&Osci to
India showcased on IMbesharam.com
As per the statistics mentioned in a leading
newspaper, the India sex toys market was an unexplored and
unexploited $360M size in 2015, going to double by 2020. India has over 400M
Internet users and approximately 65% of the population is under 35 years of
age. In the last few years, talking about sex and using sex toy has become more
acceptable and shown in mainstream movies like Lust Stories and Veere DI Wedding
which led to a 300 per cent increase in sales for
vibrators, specially by women customers on
IMbesharam website.
The laws in India have been vague and not clearly defined, but as per experts, the sale and
distribution of toys is not restricted as long as they are not akin to male or
female genitalia or obscene looking. Imports to India requires complying with
several local rules and regulations which is why only brands and companies that
are well ingrained and have the information, resources and the legal support
are able to thrive in the Indian market as an adult retailer or distributor.
Besharam
which was founded in 2011 and went LIVE in India in 2013 has been a pioneer
& instrumental in opening up the adult products category in India. With
partnerships and alliances with several major brands like Fleshlight, Rocks
Off, Bijoux Indiscrets, Screaming O, Hustler, Tenga, Rene Rofe, Baci, and many
more, it has established as the market leader for adult and sexual wellness
products in India.
Lovense
has India as its third most popular market with several bloggers and social
media influencers who have talked about the popularity of its products. The
upcoming Indian middle class with upper spending power and brand affinity is a
good match for the high quality and advanced tech laden Lovense products. Their
choices in fashion, lifestyle and travel make it a very desirable market for
Lovense brand and its attractive range of sex tech toys for men, women and
couples who like to indulge in long distance romance and foreplay
JorisGuisado,
the COO at Lovense said, ‘I believe it is just a matter of time before sex toys
get normalized in India though. With the second largest population on the
planet and a GDP growth rate of over 7 per cent, India will become an extremely
profitable market as soon as the laws and general mindset really opens up to
sex toys.’ He added, ‘Everything we do, we do for our customers and we’ve been
getting a lot of request in the past from Indian customers that we couldn’t
serve. More than the company growth, it is really important to be able to
provide pleasure to people anywhere in the world and we are really happy to now
be able to offer our products to the Indian people through our partnership with
IMBesharam.’ Joris ended by saying ‘I have known Besharam since I joined
Lovense in 2016. The first time I met Raj personally was in January 2019 in Los
Angeles and it was really easy to reach an agreement and start working
together. Even if the market and conditions to create an adult related business
in India are really tough, the team behind Besharam have worked extremely hard
to position themselves as the current and I believe future leaders of pleasure
products retailer. It’s an honour to have them offering Lovense line to the
India audience’
Raj
Armani, COO at IMbesharam said ’In 2016 we started getting plenty of inquiries
about Lovense wireless vibrators, so when I met the Lovense Team at Erofame in
Berlin, it was Love at first sight. Their attention to details, their focus on
customer satisfaction and their willingness to go all in to produce the best
wireless bluetooth vibrator was an instant hit with team and our vision. We
immediately started to showcase the range of smartphone app controlled Lush
Vibrator and the Nora which was the original Bluetooth Rabbit Vibrator. They
both were instant hits.’ He added, ‘For the next few years we worked with
Lovense team to arrive at a positioning and pricing that will cater to the
Indian climate, just recently we were able to find the formula and the
strategy, so over an industry veterans dinner meeting, we struck the chord and
decided to join hands and launch Lovense in India. We have started with
showcasing the Top 4 sellers and plan to add more as we ramp up inventory in
India. Very soon we will be able to engage influencers and marketing partners
to reach out to the young and enterprising Indians and present to them a world
class product, in a world class web store at Indian prices, I am looking at a
win-win for all of us.’
The
best seller vibrators on IMbesharam.com are
Satisfyer, Womanizer, Fifty Shades of Grey, Bswish, Fun Factory, Rocks Off,
Screaming O and Lelo brands. Adding Lovense to this elite mix will offer
customers in India a chance to grab International brands at extremely
affordable prices. The entire range of Lovense is now in stock in India and
delivered to most tier 2 and tier 3 cities in 4-6 days and in metros 2-3 days.
They
start currently at Rs19999 and available to purchase via COD and prepaid
options, Log on to IMbesharam.com (https://imbesharam.com/collections/lovense) to
explore the collection
About Besharam
Besharam
has been India’s favorite adult store for 5 years now, showcasing over 120
brands and over 2000 unique products on its beautiful website IMbesharam.com.
With over 500,000 orders delivered in India, 15,000+ positive reviews online,
over 250,000 fans and followers on its social media channels it is also the
most talked about Adult Brand featured in over 120 media articles and features
including Maxim, Yourstory, TechInAsia, Yahoo, Times of India, Economic Times,
Zee News, Star TV, XBIZ, EAN, VICE, Entrepreneur and many many more. Sunny
Leone is the face of the brand and has been Google’s most searched person in
India, 5 years in a row. Happy Birds LLC (parent) dba IMbesharam.com is
a US company, founded by US citizens - Raj Armani &SalimRajan, with over 40
years combined business experience. The HQ is in Atlanta, GA with offices in
India, UK & Ukraine.
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