MakeMyTrip unveils In-App Live Travel GameShow to Surprise & Delight Travellers

First-of-its-kind marketing campaign in Indian e-Commerce sector to drive customer engagement

Live travel auctions, original travel content series to power MMT’s high-decibel campaign 

 National, 05 April 2019 – MakeMyTrip Limited (NASDAQ: MMYT), India’s leading online travel company, is launching an innovative travel gameshow series called – MMT Knock-Knock on its App with an aim to drive customer engagement through incredible travel bids, deals, rewards and games. Taking customer engagement to the next level, the company is rolling out appointment viewing through engaging and rewarding episodic content on its travel app. The launch of this marketing series is timed ahead of the busy summer travel season for which MakeMyTrip has partnered with several tourism boards, airlines and hotels to offer best in class travel-deals, rewards and prizes for Indians raring to go.

To make the series engaging and fun, the live show will be anchored by well-known television celebrities – Gauhar Khan and Purab Kohli. The 30-minute in-app show will comprise of segments including live bidding for delightful travel deals, quizzing for attractive prizes, original travel entertainment content and a jackpot prize offering exquisite international holidays. The multi-week marketing series will be beamed Live exclusively on MakeMyTrip App every Sunday at 2 PM starting April 7.

Commenting on the high-decibel campaign, Rajesh Magow, Co-founder & CEO India, MakeMyTrip said, “As smartphone penetration further drives growth for online travel bookings in India, we have seen how travellers frequently turn to mobile devices for travel planning – whether inspirational travel research, planning an existing trip or booking a last-minute getaway. We want to inspire, engage and delight our customers as well as the uninitiated consumers through compelling content in-app that will help them bag best travel deals. With this exciting and rewarding engagement campaign we hope to acquire new users while driving long-term user retention.”

Added Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip, “We are unveiling the biggest online travel gameshow in a never-before attempted format on our App to increase engagement that will spur higher category reach and booking conversion. With enticing deals, attractive rewards  and carefully crafted content that will appeal to the masses, this campaign is geared at driving customer engagement and retention on our app like never before.”

As part of this campaign – some of the exciting prizes include Luxurious Five Star Retreat stay in Maldives, return air tickets to Istanbul for two, all-inclusive holiday deal for Bhutan, Business Class Return air tickets for two to Paris, Holiday Package in Austria, Business Class Air Tickets to St. Petersburg, Holidays in Andamans, Ladakh among many other exciting prices.

As per a report by travel industry research firm Phocuswright, mobile is the new reality of digital India owing to rising penetration of affordable smartphones and widespread mobile data connectivity. Four in 10 Indian online travelers booked flights via smartphones in 2017, and the share of mobile hotel bookers was even higher at one in two. Mobile travel gross bookings were projected to grow 27% year over year to $4.4 billion in 2018, representing 34% of India's online travel market but just 14% of its total market. As travelers continue to migrate to the platform, mobile gross bookings will grow in double digits each year to reach $9 billion by 2022, more than doubling since 2018. By then, mobile share of the online travel market will scale up to 43%.

Catch the first Glimpse of Knock-Knock -

• Knock-Knock Promo 1: https://youtu.be/QloGvODLFZw
• Knock-Knock Promo 2: https://youtu.be/Fg7bYPhRx_Q                                    

About MakeMyTrip Ltd.:

MakeMyTrip Ltd. (NASDAQ: MMYT) is India's leading online travel company that owns and operates well recognized online brands, including MakeMyTrip, Goibibo and redBus. Through its mobile apps and websites, travellers can search, plan and book a wide range of travel services and products in India as well as overseas. Its services and products include air ticketing, hotel and alternative accommodation bookings, holiday packages, rail ticketing, bus ticketing, car hire and ancillary requirements like travel insurance and visa processing through third parties. We are a one-stop travel shop that provides access to all major domestic full-service and low-cost airlines operating in India and all major airlines operating to and from India; apart from offering over 60,000 domestic accommodation properties in India and more than 500,000 properties outside India. We also serve rail ticketing and bus ticketing needs of travellers through Indian Railways and all major Indian bus operators.