- Launches TVC for OPPO F11 Pro starring Bollywood heartthrob Vicky Kaushal
National 22nd April, April, 2019: OPPO, a leading global smartphone brand today launched the #BeBrilliant ad campaign for its recently launched OPPO F11 Pro starring Bollywood’s rising star Vicky Kaushal. Amplifying the latest technology by OPPO India, the TVC highlights the new face of exceptional technology in India -OPPO F11 Pro with the new face of exceptional artist in Bollywood – Vicky Kaushal. Equipped with a 16MP rising camera, the smartphone boasts low-light photography and offers a 48MP Ultra-clear camera system to capture stunning pictures in any given setting.
OPPO’s new TVC encapsulates how the rising camera captures each moment perfectly. The TVC showcases the style statement, attitude and charisma of Vicky Kaushal which is completely in sync with the new OPPO F11 Pro that comes with a stunning design and excellent cameras, which gives its users a brilliant experience. The TVC will go live on OPPO’s YouTube, Facebook, Twitter and Instagram accounts supported by the hashtags- #BeBrilliant and #OPPOF11Pro bringing you and your Josh to the next level.
Speaking on the announcement, Mr. Charles Wong, CEO OPPO India and President OPPO South Asia said, “We are excited to collaborate with Vicky Kaushal who is one of the most versatile actor in Bollywood today. Within a short span, he has become the rising Bollywood heartthrob who enjoys a huge fan base across India. Just like his journey, OPPO too has offered its latest rising camera technology with the launch of OPPO F11 Pro in India this year. We believe he is the right choice to represent the brand and symbolizes with #BeBrilliantcampaign for OPPO F11 Pro.”
Link to the TVC: https://www.youtube.com/watch?
Credit Role
Agency- Ogilvy & Mather Pvt Ltd
President- Branch Head, Ogilvy North: Kapil Arora
Creative- Vikash Chemjong, Basabjit Majumdar, Saroj Patra
Account Management- Varsha Raina, Priya Nanda, Prashant Panwar Films
Production house- Rabbit Hole
Director- Shujaat Saudagar
Director of Photography- Ravi Varman
Main Animation- F9 Post
About OPPO
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life. For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. More than 200 million consumers are using OPPO smartphones. OPPO’s business has covered 40 countries and regions, with over 400,000 stores and has 4 research centres worldwide, providing excellent smartphone photography experience to more and more young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO.
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