The award acknowledged HiveMinds' campaign for Sonata Watches, which made it the Fastest Growing Fashion Page in India'
23 July 2019, Bangalore: Adding yet another feather in its already colorful cap, the digital specialist agency of Madison World, HiveMinds won the Inkspell mCube 2019 Award for the ‘Best Performance Driven Social Media Campaign’ ideated and executed for the largest watch selling brand of India - Sonata.
The third edition of Inkspell Media’s Masters of Modern Marketing Awards & Conference 2019 acknowledged this years’ greatest marketing stories of the nation and the brains that crafted them. Its Digital Marketing Awards further listed and shortlisted the exemplary marketing and/or advertising campaigns that were both creative and effective, made significant business impact in terms of visibility and/or ROI, and were executed through digital media.
It is worth mentioning that the campaign for which HiveMinds garnered this award managed to gain Sonata Watches a whopping 1 million fans in a span of just 3 months, consequently making it the 3rd fastest growing brand page in India.
In order to reach this phenomenal benchmark, HiveMinds ran Indic campaigns ‘Khudh Par Yakeen’ and #WomanOfSteel targeting Tier 2 cities. This vernacular approach gained the brand not only a 6x growth in organic reach but also enabled it later to reach a larger audience base at zero cost.
Jyothirmayee JT, founder & CEO, Madison HiveMinds said “We are immensely happy about achieving this feat as this award further strengthens our conviction of being a forerunner in the pavilion of performance marketing in India. Where earlier we used to be primarily recognised as the growth partners of dynamic startups, now we are also delivering sustainable growth to the social footprints of established brands like Sonata.”
About HiveMinds
HiveMinds, a unit of Madison World, is a full service integrated agency specializing in providing end-to-end digital marketing solutions like SEO, Performance & Paid Campaigns, Analytics, Social Media, Digital Branding and Creative & Content services, for leading brands and startups in India, US and the Middle East. HiveMinds is distinguished by its data-driven approach, people, and commitment to deliver 100% customer success and is headed by its dynamic Founder & CEO Jyothirmayee J.T.
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