hoichoi announces more content to encourage its audience to #WatchFromHom

It's raining WORLD DIGITAL PREMIERES on hoichoi - the most loved OTT of Bengali’s  

#WatchFromHome 

Kolkata, March 23, 2020: Content Consumption has grown exponentially and hoichoi has emerged as the most sought-after OTT for Bengalis worldwide. In addition to that, hoichoi is bringing multiple Digital Premieres of new Bengali BLOCKBUSTERS at the time when social distancing and work from home are the only choice. hoichoi has given plenty of reasons (read: content) for its audience to adapt "watch from home" while they are at home.

This has been a promising start as hoichoi already have an increase in traffic by 4x rate in the last one week; the traffic is surging 2 to 3 times on a daily basis.Goes on to show that the Bengali diaspora have taken the pandemic very seriously and are staying put to fight it out. A promising increase of the traffic on the platform is also a sign that people have welcomed a library ogrich content that is easily accessible.

hoichoi takes up the responsibility towards encouraging its viewers to work towards staying home and social distancing. To do that, hoichoi already hasa big bouquet of content (a mix of classics, latest films and Originals, with a variety of genre to choose from), also a plethora of new content that will be streaming every week.The platformis doing its bit to keep you engaged by initiatinga #selfstayform of entertainment.

To give a sense of  month of March itself, hoichoi is already streaming,"RahasyaRomancha Series 2" starringRudranil Ghosh, Rajdeep Gupta, Saoli Chattopadhyay, Kharaj Mukherjee among others- isgetting tremendous appreciation, amega World Digital Premiere of Srijit Mukherji's spin-off to BaisheySrabon - "DwitiyoPurush", interesting before even TV broadcast and Sandip Ray's much hyped film "Professor Shanku O El Dorado", based on the popular scientist created by his father, the visionary Satyajit Ray. Another series will be streaming from 26th March titled "Ekattor" which as the name suggests is about the fight for the Independence of Bangladesh. Here is a sneak peak of some new content that the audience can expect to soon start streaming:

Kontho	World Digital Premiere	The magic of director-duoShiboprosad Mukherjee-Nandita Roy in this drama film, starring Shiboprosad himself in the lead along with Paoli Dam and Jaya Ahsan, had a 100 days box-office run coupled with raving reviews from critics.
Manojder Adbhut Bari	World Digital Premiere	A beautifully narrated comedy-drama tale by Anindya Chatterjee with veteran actorsRajatava Dutta, Soumitra Chatterjee, Sohag Sen, Sandhya Roy and a surprise appearance by Abir Chatterjee. Marked a superhit run at the box office during Pujo 2018!
Love Aaj Kal Porshu	World Digital Premiere	Pratim D Gupta returns with a unique love story starring newcomer Madhumita and the flamboyant Arjun Chakraborty along with Paoli Dam in an interestinglydefyingrole. Released during Valentine’s Day 2020, the film stole hearts with its story-telling and crackling chemistry.
Tansener Tanpura	Original Series with Vikram Chatterjee in the lead	A music related treasure-hunt series. Two genres have been coupled together to create an exciting show, for the audience to enjoy!

The Co-Founder of hoichoi, Mr Vishnu Mohtacommented on the traffic flowing in from different countries, “Apart from West Bengal, hoichoi enjoys strong traffic and consumption from Bangalore, Delhi, Mumbai, Pune and Hyderabad with Bangalore and Delhi being no. 2 and no. 3 in terms of overall volume of traffic. Internationally - US, UK contribute significant traffic with Middle East, Australia and Canada not being far away. The last week also saw a good spurge of traffic coming from Europe and Japan. Bangladesh as a market continuous to growth every day! After the release of DwitiyoPurush, which is the most anticipated movie of 2020 on hoichoi even before television premiere, the international traffic has significantly grown!”

A few series and films, which have come out as the most watched currentlyareByomkesh S5, ShobdoJobdo, Montu Pilot, RahasyaRomancha Series 2, Bonno PremerGolpo, Gotro (World Digital Premiere), Gumnaami, PaanchPhoron 2 and the recently released DwitiyoPurush (World Digital Premiere) that signifies the multi-faceted range of genres of content present onhoichoi.