It's raining WORLD DIGITAL PREMIERES on hoichoi - the most loved OTT of Bengali’s
#WatchFromHome
Kolkata,
March 23, 2020: Content Consumption has grown exponentially and hoichoi has emerged
as the most sought-after OTT for Bengalis worldwide. In addition to that, hoichoi
is bringing multiple Digital Premieres of new Bengali BLOCKBUSTERS at
the time when social distancing and work from home are the only choice. hoichoi
has given plenty of reasons (read: content) for its audience to adapt
"watch from home" while they are at home.
This has been a
promising start as hoichoi already have an increase in traffic by 4x rate in
the last one week; the traffic is surging 2 to 3 times on a daily basis.Goes
on to show that the Bengali diaspora have taken the pandemic very seriously and
are staying put to fight it out. A promising increase of the traffic on the
platform is also a sign that people have welcomed a library ogrich content that
is easily accessible.
hoichoi takes up
the responsibility towards encouraging its viewers to work towards staying home
and social distancing. To do that, hoichoi already hasa big bouquet of
content (a mix of classics, latest films and Originals, with a variety of genre
to choose from), also a plethora of new content that will be streaming every
week.The platformis doing its bit to keep you engaged by initiatinga #selfstayform
of entertainment.
To give a sense of month of March itself, hoichoi is already
streaming,"RahasyaRomancha Series 2" starringRudranil
Ghosh, Rajdeep Gupta, Saoli Chattopadhyay, Kharaj Mukherjee among others-
isgetting tremendous appreciation, amega World Digital Premiere of Srijit
Mukherji's spin-off to BaisheySrabon - "DwitiyoPurush", interesting
before even TV broadcast and Sandip Ray's much hyped film
"Professor Shanku O El Dorado", based on the popular scientist
created by his father, the visionary Satyajit Ray. Another series will
be streaming from 26th March titled "Ekattor" which as the name
suggests is about the fight for the Independence of Bangladesh. Here is a sneak
peak of some new content that the audience can expect to soon start streaming:
Kontho
|
World Digital Premiere
|
The magic of director-duoShiboprosad Mukherjee-Nandita Roy in this
drama film, starring Shiboprosad himself in the lead along with Paoli Dam and
Jaya Ahsan, had a 100 days box-office run coupled with raving reviews from
critics.
|
Manojder Adbhut Bari
|
World Digital Premiere
|
A beautifully narrated comedy-drama tale by Anindya Chatterjee with
veteran actorsRajatava Dutta, Soumitra Chatterjee, Sohag Sen, Sandhya Roy and
a surprise appearance by Abir Chatterjee. Marked a superhit run at the box
office during Pujo 2018!
|
Love Aaj Kal Porshu
|
World Digital Premiere
|
Pratim D Gupta returns with a unique love story starring newcomer
Madhumita and the flamboyant Arjun Chakraborty along with Paoli Dam in an
interestinglydefyingrole. Released during Valentine’s Day 2020, the film
stole hearts with its story-telling and crackling chemistry.
|
Tansener Tanpura
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Original Series with Vikram Chatterjee in the lead
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A music related treasure-hunt series. Two genres have been coupled
together to create an exciting show, for the audience to enjoy!
|
The Co-Founder of hoichoi, Mr Vishnu Mohtacommented on the traffic flowing in from different countries, “Apart from West Bengal, hoichoi enjoys strong traffic and consumption from Bangalore, Delhi, Mumbai, Pune and Hyderabad with Bangalore and Delhi being no. 2 and no. 3 in terms of overall volume of traffic. Internationally - US, UK contribute significant traffic with Middle East, Australia and Canada not being far away. The last week also saw a good spurge of traffic coming from Europe and Japan. Bangladesh as a market continuous to growth every day! After the release of DwitiyoPurush, which is the most anticipated movie of 2020 on hoichoi even before television premiere, the international traffic has significantly grown!”
A few series and
films, which have come out as the most watched currentlyareByomkesh S5,
ShobdoJobdo, Montu Pilot, RahasyaRomancha Series 2, Bonno PremerGolpo, Gotro
(World Digital Premiere), Gumnaami, PaanchPhoron 2 and the recently
released DwitiyoPurush (World Digital Premiere) that signifies the
multi-faceted range of genres of content present onhoichoi.
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