~Wear your confidence to office, parties, casual outings with the extremely comfortable and stylish STREEZA collection ~
23rd March 2020, Mumbai: New-age power brand, GRADO’s latest ‘STREEZA’ collection offers a variety of fabrics in the men’s and women’s wear segments. The brand GRADO is a coming together of synergies from legacy brands Grasim (erstwhile Gwalior Suitings) and OCM, with an intent to offer the entire product basket to the consumers - ranging from poly viscose to cottons to worsted, under the same brand umbrella.
Epitomizing comfort, ‘STREEZA’ is a premium 4-way stretch fabric manufactured in a SPUN x SPUN innovative and differentiated concept compared to the industry norm of using a stretch filament in the fabric. This ‘stretchable’ fabric showcases the unique combination of comfort, luxury and style – for Freedom of Movement.
With over 90% market share, GRADO stretch fabrics have been receiving an overwhelming response from the Indian market. With a variety of products for formal, casual and party wear segments, GRADO stretch fabrics provide excellent, premium quality fabrics for their customers –
Ø Formal wear
A range of smart & sophisticated wear which is extremely comfortable. These fabrics don’t let you restrict your performance or movement; and allow for multi-tasking through the day. In traditional colours of navys, blacks, coffees, beiges and greys.
Ø Casual wear
A comfortable and classy range of fabrics which don’t hold you back from following your passion. In pastels of olive, powder blue, khaki and more.
Ø Party wear
This range is all about glam & glitz. It is high-stretch and gives you complete freedom to be the life of the party; and to always have the spotlight on you. Available in myriad colours for men and women.
Stretchable fabrics are the next big thing as a huge majority is looking out for something comfortable, easy to wear requiring minimal care.
‘STREEZA’ can be tailored into made-to-measure jackets, suits, trousers, trench coats, blazers, waist coats, shirts, jumpsuits, cocktail dresses, anghrakha, bandhgala, women’s skirts, etc. These fabrics are wrinkle-resistant, moisture wicking, and have a seamless design. Look out for the path-breaking fabrics in the latest catalogue by GRADO in prominent outlets across the country.
It’s a big myth that sewing with stretchy fabric can be a challenge, by using the right techniques and precision, an impeccable custom tailored outfit is guaranteed.
Commenting on the collection, Dhruva Singh Chauhan, Whole Time Director - GBTL says, “We are overwhelmed by the response STREEZA has received, endorsing extreme comfort with a 4-way stretch fabric for Freedom of Movement. With #1 quality and #1 choice in innovative fabrics, GRADO’s STREEZA collection binds together style and sophistication allowing the wearer to multi-task all day long. For those looking out to strike a perfect balance of style, luxury and comfort, STREEZA is the solution to your wardrobe queries.”
About GRADO:
The brand GRADO is a synergistic coming together of legacy brands Grasim (erstwhile Gwalior) and OCM, with an intent to offer the entire product basket to the consumers - ranging from poly-viscose to cottons to worsted, under the same brand umbrella. GRADO has one of the greatest celebrities of Indian cinema, Mr.Amitabh Bachchan as the Brand Ambassador. GRADO caters to maximum product segments and across a range of price; so there is comfort and style for everyone. The product positioning and price points plays an important role in increasing potential for trade thereby, increasing not only the retail size, but stirring the consumer thought set too.
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