Thursday 23 July 2020

Hyundai organizes ‘Lamp On Challenge’ – A Unique Social Media Contest





  • Digital contest to encourage customers to promote car maintenance and safety
  • Driven through HMIL Social Media Networking Handles
  • Contest winners to be gratified with exciting rewards
Mumbai, July 23, 2020: Hyundai Motor India Ltd., country’s first smart mobility solutions provider and largest exporter since inception has organized a unique contest- ‘Lamp On Challenge’ on their social media handles for customers. The contest is aimed at educating customers about the importance of brake lights and its key role to prevent accidents. The contest commenced on 16 th July and will go on till 31 st July, 2020.
Commenting on this novel contest, Mr. Tarun Garg, Director – Sales, Marketing & Service, said, “As a responsible and caring brand, Hyundai has been at the forefront of spreading awareness about the importance of car maintenance and safety to educate and encourage behavioral change in the masses.  Endeavors such as these are pertinent to create a large impact by sensitizing people on similar issues. The ‘Lamp On Challenge’ is a digital contest aimed at being a true eye-opener for the masses”.
The contest entails a three-step process that Hyundai customers need to follow, wherein a picture has to be taken showing a car rear with brake lamps ON, while covering the number plate with a finger heart. This picture has to be posted on their personal social media accounts by tagging @HyundaiIndia along with two friends using both #Hyundai and #LampOn_India. Lucky 100 entries qualifying the above criteria will be gratified with exciting prizes.
Customers can avail Hyundai service facilities via 360 Digital & Contact-less Service. From online service booking through Hyundai Care App, Vehicle status update via WhatsApp, Pick and Drop from home/office and online payment facility, a touch free service experience is ensured for the customers, wherever they are and whenever they want to. With its strong network of 1310 workshops, Hyundai has always been at the forefront in providing the best ownership experience to their customers. Hyundai has been ranked No.1 by JD Power in Customer Service Index (CSI) study for 3 years in a row.
About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since inception in India. It currently has 11 car models across segments SANTRO, GRAND i10, GRAND i10 NIOS, ELITE i20, AURA, VENUE, Spirited New VERNA, All New CRETA, ELANTRA, New 2020 TUCSON & KONA Electric. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 88 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 517 dealers and more than 1,330 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a centre of excellence in automobile engineering.
Log on to www.hyundai.co.in for more information
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