Liva, a sustainable ingredient brand from the house of Aditya Birla Group and Spykar Lifestyle. Please find below story idea below for your perusal wherein Chefs from Pulp and Fibre Business, Aditya Birla Group and Spykar Lifestyles will be happy to share inputs. Please do let us know if the same can be explored in form of an authored article or an industry story.
Idea 1: How to beat the monsoon blues
Background: As we have officially bid goodbye to Summer and giving heartfelt welcome to rain, it might get a little dull to adapt the season with the swift. As Summer brings us the flash of colors and aura to chill, monsoons are quite contrasting with the breezy and yet gloomy scenario. With less sunshine and constant pour down, although loved, it can be quite a gloomy time to just lay on the beds. But as we are still working from home while being stuck with too many tasks, motivation to stay up, and bang on is much needed! As the peppy season is here, we need to add few extravagant Colours in our wardrobe to get over the summer and welcome some zeal this monsoon.
Below are some Pops of colour can help uplift your mood during this weather:-
Ø Magenta to feel royal
Ø Shades of White
Ø Yellow to rock the day
Ø Turquoise- For the crisp
Idea 2 : Glam up this monsoon season without a care
Background: Monsoons bring along the much needed respite from the heat. Since many of us have resumed going to work post unlock 1.0, for those fashionistas who enjoy putting the best foot forward, stepping accidentally into the puddle can be quite a hustle. Our fashion guide consists of tips from Nelson Jaffery, Head of Design Liva and Abhishek Yadav, Design head, Spykar Lifestyles, putting together the ideal rain proof and style –friendly outfits to convince you to step outside your homes stylishly.
Ø Keep it till the knees: Look ultra-trendy and go for clothes that fall at or above your knees. Wear shorts, knee-length skirts, capris, dresses anything above the knee that is the most convenient to carry in monsoon and team it up with quirky accessories. It will add more life to your style statement and looks more practical. You should go for half sleeves or sleeveless and frilly, flowing clothes. If you want to wear pants, it's advisable to go for cropped trousers that fall somewhere on your calf.
Ø Choose your fabrics wisely: When you're dressing for a rainy day, it's important to be wise about the fabrics you decide to don. Opt to wear light and breathable fabrics like viscose and modal since you should go for lighter materials that won't get damaged by exposure to rainwater, and are also quick to dry.
Ø Pop of Colours : Like a figurative splash of sunshine, opt for brighter shades to lift up your spirits and grab the fashion spotlight. Vibrant colours like like red, purple, or blue and even neon look attractive under the dark skies.
Ø Pair your kurtas with cropped pants: All you got to do is customise your ethnic look in accordance with the weather outside. Pair a kurta with cropped straight fit pants, or black leggings that fall slightly above your ankle. Like any other outfit choice during monsoons, go with darker or brighter hues, and a slightly relaxed silhouette on your kurta.
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