Cairo Pubblicità renews its partnership with CEAT and Torino FC

India’s tyre manufacturer renews the collaboration with the granata

The partnership has been renewed until the end of the 2021-2022 season 

 

16 October 2020, New Delhi

Cairo Pubblicità, a company of the Cairo Communication group which holds the marketing and commercial rights of Torino FC, has renewed an important partnership with CEAT Limited - one of India’s main tyre manufacturers - and the granata Club for the 2020/21 and 2021/22 seasons.

With this partnership CEAT will continue to be Torino FC’s Official Tyre Partner.

CEAT International, which stands for Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) was first established in 1924 in Turin as a producer of telephone and railroad cables. In 1982, Gruppo RPG acquired the CEAT Tyre’s brand in India and in 1990 renamed the group CEAT Ltd.

Amit Tolani, Chief Marketing Officer of CEAT Tyres LTD, commented: “We are extremely proud to extend our relationship with Torino Football Club, one of Italy’s most prestigious and historical Clubs. This collaboration has been high-yielding for the brand CEAT thanks to its fortified presence in Italy. The renewal will only continue to further expand our presence and position our products into the global markets.”

Andrea Ancora, Vice General Manager of Cairo Pubblicità, stated: “We are very happy to announce the renewal of our partnership with CEAT seeing that this collaboration has brought great things to both parties”.

About CEAT Ltd (www.ceat.com):

CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces over 15 million tyres a year, offers the widest range of tyres to all segments, and manufactures world-class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

About RPG Enterprises (www.rpggroup.com):

RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.