New Delhi, 22nd October 2020: CEAT Tyres, India’s leading tyre manufacturer, has released another TVC featuring Aamir Khan to promote its SecuraDrive range of premium car tyres. The second advertisement will also continue to air during the most watched and enjoyed IPL season and would air on IPL today. The campaign is based on the theme ‘Don’t Be a Dummy’, which emphasizes the importance of the usage of high-quality tyres for complete safety in any kind of driving conditions.
Automobile manufacturers use crash-test dummies to predict the injuries a person might sustain during traffic collisions. The second ad of the campaign features Aamir Khan, a test dummy, trying to escape from tyre testing at an advanced tyre testing facility. Aamir’s dummy look here in this advert is one-of-a-kind. This safety-conscious dummy is apprehensive of tyre testing. He is smart, elusive, finicky and he trusts only one tyre - CEAT SecuraDrive. On seeing CEAT’s SecuraDrive tyres installed in the testing vehicle, he is relieved, and he willingly ends up doing the crash test and predictably he passes the crash test with flying colours! Securadrive tyres offer safety, stability, superior control and flawless high-speed performance.
Mr. Amit Tolani, Chief Marketing Officer, CEAT Tyres Ltd said, “The first ad of the SecuraDrive campaign received great appreciation and love from our audience. In this advertisement too, we have highlighted the importance of opting for CEAT SecuraDrive tyres so that you are empowered with complete control, ensured optimal safety and delivered an extremely comfortable driving experience. That’s a triple check for safety, control, and comfort! So, when it comes to safety, #DontBeADummy, and opt for CEAT SecuraDrive.”
CEAT SecuraDrive, is a premium car tyre specifically designed keeping in mind the requirements of premium sedans and compact SUVs in the Indian automotive market- such as Honda city, Skoda Octavia, Toyota Corolla, Hyundai Creta, Maruti Suzuki Vitara Brezza, Honda WR-V etc. Its wide longitudinal tread grooves and smart compounding technology help keep the vehicle within the driver’s complete control on both wet and dry road conditions and the enhanced tyre tread technology helps in lowering noise levels while commuting, thus leading to a comfortable driving experience.
About CEAT Ltd (www.ceat.com):
CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has a strong presence in global markets. CEAT produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.
About RPG Enterprises (www.rpggroup.com):
RPG Enterprises, established in 1979, is one of India’s fastest-growing business groups with a turnover of US$ 4 Billion. The group has diverse business interests in the areas of Infrastructure, Tyres, Pharma, IT and Specialty as well as in emerging innovation led technology businesses.
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