JAYANTI REDDY AND SUKRITI & AAKRITI GAVE BRIDAL FASHION A MORE CONTEMPORARY CREATIVE APPEAL AT LAKMÉ FASHION WEEK 2020 DIGITAL FIRST SEASON FLUID EDITION

Jayanti Reddy’s Mesmerising Collection Was An Ode To The Colour Red At Lakmé Fashion Week 2020 Digital First Season Fluid Edition

Mumbai, 24^th October 2020: When it comes to showcasing creativity at its ultimate best for occasion wear, designer Jayanti Reddy can dazzle her buyers with her collections. Her line of ensembles called “Rouge” at Lakmé Fashion Week 2020 Digital First Season Fluid Edition was an ode to the different shades of red, which is considered the celebratory offering for all festive Indian seasons.

The “Rouge” collection was all about vibrant seductive adventurous and bold clothes that will win the wearer showers of accolades wherever she goes.

Jayanti’s kaleidoscopic fashion directions started with the fabric base. Here it was the luxuriously elegant silks, the sheer beauty of traditional Chanderi and the slinky glamour of satin that enchanted her imagination. The silhouettes that fitted perfectly into the festive and bridal mood, moved from sumptuous lehenga, choli, and dupatta trios, then added regal fluid capes and completed the fashionable menu with innovatively draped skirts.

From tantalizing tiny cape blouses to regal long-sleeved cholis matched with asymmetric robes, Jayanti’s homage to red moved to long-sleeved gowns with scalloped bib necklines, puff-sleeved jackets and innovatively woven matted cholis. The elegant anarkalis and dupattas were edged with ornate silver borders, while the angarkha style kurtas had embroidered bodice as the focal point. A flame-red satin sari was edged with the most amazing glittering border, but the accompanying choli was a glitzy one-button addition.

Embellishments were always the focal point of the garments, as they appeared in discreet but glittering forms though at times they were lavishly sprinkled on the garments.

Jayanti Reddy’s “Rouge” collection looked at the festive season with the popular Indian hue at the centre of her creative journey.

Sukriti And Aakriti Celebrated Fashion With Their “Phulkari” Collection At Lakmé Fashion Week 2020 Digital First Season Fluid Edition

Celebrating fashion for the festivities, designing duo, Sukriti and Aakriti unveiled their “Neo-Phulkari” collection at Lakmé Fashion Week 2020 Digital First Season Fluid Edition. Phulkari, which means ‘flower work’, was a great theme for the dual designers to work with, as they showered their creations with this traditional, vibrantly, coloured, embroidery technique that originated in Punjab.

This embellishment that often appears on bridal trousseaux was given a revival touch by the designers, who incorporated it in fluid forms onto the Indian silhouettes. The base of the craft was the organic fabric as well as the naturally dyed gota work. In addition, Sukriti and Aakriti gave a creative contemporary thrust to Phulkari, so that it had a wider global appeal.

Celebrating the beauty of Phulkari the designing duo started with a black and white offering comprising cropped pants, with kurta but kept the Phulkari embroidery in all white for the black jacket. The colourful Phulkari festivities continued as cropped jackets, white-on-white embroidered kurtas, kurtis, ghararas and flared empire line dress over calf-length pants, showcased a great holiday collection.

The ivory sherwani/lehenga duo, the peplum jacket, bralette and lehenga, choli, dupatta trio, as well as the seductive plunge ‘V’ neckline tunic over a white and gold maxi skirt brought formal wear into fashionable focus.

Two fusion creations – a white low waist, strappy gown, and an embroidered deep cut neckline maxi, will surely appeal to the Indo-west buyers.

The black and white section was all about flamboyant styles as swirling, long skirts looked perfect either with a bralette or giant balloon sleeved cholis, while a flouncy dupatta added that extra zing to the look.

The showstopping pair, Bollywood stars, Radhika Madan looked radiant in a colourful lehenga, deep, round neck choli and dupatta that perfectly balanced Aparshakti Khurana’s embroidered bundi kurta and narrow pants look.

Just like the craft Phulkari that was used lavishly for their collection of the same name, Sukriti and Aakriti’s festive bridal wear “Neo-Phulkari” was a grand line to suit the many requirements of fastidious fashion connoisseurs.