THE CURTAIN RAISER
Mumbai, 2nd October 2020: The leader of fashion innovation, Lakmé Fashion Week is back with a digital-first, season-fluid, virtual avatar. Launching the first-ever interactive fashion destination in India, Lakmé Fashion Week is set to put forth a promising line-up of shows, designers, webinars, and ideas to be streamed online from 21st – 25th October 2020.
Open to one and all, the forthcoming season will host an amalgamation of fresh, emerging talent and the biggest and most established names in the fashion industry that will set an unparalleled benchmark in innovations, sustainability, and creativity. Designers like Pankaj and Nidhi, Kunal Rawal, Amit Aggarwal, Sanjay Garg, Aneeth Arora, JADE, Anushree Reddy, Jayanti Reddy, Gaurang, Disha Patil, Hemang Agrawal among many others will present a combination of breathtaking collection shows and fashion films this season.
Moreover, this season’s interactive virtual venue has been specially designed to host state of the art curated shows with top technology, e-commerce, engaging digital content and cyber networking.
Since its inception, Lakmé Fashion Week has strived to nurture and promote young talent, taken the lead on the digital front and has been at the helm of initiating conversations on beauty and inclusivity. This season too, the platform will showcase innovations as it embarks on a digital journey with several new, disruptive formats of showcases using advanced technology.
LOOKING THROUGH THE LENS | HIGHLIGHTS OF LAKMÉ FASHION WEEK 2020:
v VIRTUAL HUB
Going digital this time, Lakmé Fashion Week will reside as an online hub with customised elements for every type of audience tuning in. Audiences can expect to see a showcase area called the ‘runway’ for all designer showcases, fashion film and webinars; a library to access show content ranging from action behind-the-scenes to snippets of shows; a media conference area that exclusively will give Indian and international media direct access to interact with designers and celebrities; as well as an interactive lounge by Lakmé that will allow viewers to engage with its latest beauty collection. Audiences will also enjoy a ‘See Now, Buy Now’ feature that will allow viewers to directly connect with the designer and purchase an outfit immediately after the show.
v VIRTUAL SHOWROOM
Lakmé Fashion Week will be launching the ‘Virtual Showroom’ – a first of its kind concept in India with an aim to support designers, artisans, and the business of fashion. The Virtual Showroom will be a marketplace platform for designers and artisans to showcase their past and current collections to consumers, enabling B2C sales for inventories that have been stuck due to the pandemic. It will also serve more importantly, as a B2B platform for designers to showcase their future collections and directly get orders from buyers of multi-designer stores across the world.
v INIFD PRESENTS GEN NEXT SHOW
Lakmé Fashion Week takes forward its pursuit to recognize new and emerging talent through home-grown platforms like the GenNext programme that will give three new designers the chance to showcase their creations this season. GenNext, for the first time, will be showcasing a fully sustainable collection on day 1 of Lakmé Fashion Week as ‘Sustainable Fashion Day’ is going to be celebrated on both day 1 & 2 this season.
Kickstarting the five-day virtual fashion extravaganza, the three winning labels Dhātu Design Studio by Anmol Sharma, MISHÉ by Bhumika & Minakshi Ahluwalia and THE LOOM ART by Aarushi Kilawat will make their debut at Lakmé Fashion Week presented by INIFD.
Additionally, this season LFW has announced several initiatives to support the GenNext alumni as well. The platform will be providing free stall space to all GenNext designers in the LFW virtual showroom. These designers will also get the opportunity to be a part of the schedule through a look book format of showcase without any designer fees. The platform will also support the GenNext designers through promotions on the LFW digital handles for the next six-months to help them market their brands.
v SUSTAINABLE FASHION DAYS
Sustainable Fashion Day is a property that celebrates the rich heritage of Indian handloom and indigenous craft season after season. Since 2012, Lakmé Fashion Week has spearheaded conversations on preserving and promoting Indian handlooms and textiles, championing sustainable fashion as the fashion of the future. Every season, the platform takes pride in reviving indigenous crafts and bringing artisans to the fore through strong and powerful initiatives and programmes. This season, Lakmé Fashion Week furthers its commitment to sustainable fashion by dedicating two days to the celebration of the craft. Some of the showcases include
- ‘All About India’ Showcase, a unique collaboration of leading designer labels coming together for a multi-designer showcase to promote craft as the backbone of their design principals. Six designers, namely, Abraham & Thakore, Rajesh Pratap Singh for Satya Paul, Anavila, Suket Dhir, Payal Khandwala & Urvashi Kaur will be presenting key pieces from their collections to spotlight crafts like Ikkat, Block prints, Jamdani, Brocade, Khatwa & Shibori techniques, while also talking about the artisans and the clusters they work with as a tribute to their constant support and dedication to their work.
- Day two will also see six enterprising start-ups chosen through the Circular Changemakers program, India’s first investment readiness program for circular fashion start-ups pitch their sustainable business models to an esteemed investor jury.
- The winner of the Circular Design Challenge –MALAI, will be showcasing their collection this season in collaboration with Reliance’s R|Elan™ ‘Fashion For Earth’, Lakmé Fashion Week and United Nations Environment Programme
- High tech Japanese fiber AsahiKASEI Bemberg™ meets Indian Handlooms with Hemang Agrawal to showcase his sustainable collection – Tattva, representing the harmony between 12 elements of the universe
- Designer Pankaj and Nidhi are set to showcase their breath-taking collection on Sustainable fashion day presented by R|Elan™
- Well-known labels such as Raw Mango, Gaurang, Pero, Kaveri and more are set to showcase environment-friendly creations
Speaking about the upcoming season, Ashwath Swaminathan, Head of Innovations, Lakmé said, “With the first-ever digital edition, Lakmé Fashion Week will continue to create new experiences for audiences and put the spotlight back on the future of fashion. This year the grand finale too will focus on the future of fashion and the details will be shared soon."
Sharing his views, Jaspreet Chandok, Head - Lifestyle Businesses, IMG Reliance Ltd said, “Every year at Lakmé Fashion Week, we strive to make it a platform that encourages and elevates talent and creativity. With a digital platform, we will bridge gaps between national and international audiences while continuing to support and nurture the design community. We are glad to present to fashion enthusiasts the first-ever digital edition of the platform with the best of talent gracing the virtual runway.”
Presenting sponsor: NEXA |
NEXA continues to be the presenting sponsor with LFW for the 7th season. This season, the brand is presenting Kunal Rawal’s designer collection NEXA is focusing on S-Cross as a part of LFW this season. The show will be aired with the collection on 24th October at 8 PM |
Co-Sponsor: TRESemmé
Ajio.com
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TRESemmé continues to be the official hair styling partner for the season. Amit Aggarwal to present his new collection on 23rd October at 8 PM presented by TRESemmé
Ajio.com will be showcasing their exclusive sneakerhood collection on 25th October at 6 PM showcasing exclusive styles by Ajio.com |
Official Partner: R|Elan™
INIFD
boAt
National Diamond Council
St. Regis |
R|Elan™ is an umbrella brand from the house of Reliance Industries Limited, encompassing a range of new-age fabrics. It is a perfect blend of art and smart, with fabrics providing enhanced aesthetics, performance, and comfort. Through R|Elan™, RIL aims to cater to all consumers across all apparel segments – active wear, denim, formal wear, and womenswear. They will be showcasing Pankaj and Nidhi’s collection on 22nd October at 7 PM on the virtual runway. Second edition of India’s first investment readiness program – circular change makers by CDC & CAIF will allow 6 textile value chain startups to pitch to a panel of investors to seek strategic investments and partnerships
INIFD GenNext: INIFD will once again be the official knowledge partner and will be providing a platform to three young designers to showcase their collection at LFW under GenNext designer showcase on 21st October at 4 PM
boAt will be the official audio partner at LFW integrating their exclusive boAt Headphones and Speakers with design inspiration by Masaba Gupta. The collaboration will be announced this season through a virtual press conference
Earlier known as the Diamond Producers association, National Diamond Council’s objective is to advance the integrity of the modern diamond jewelry industry and inspire the world of fashion.
St. Regis is the official hotel partner for all shoots being conducted this season at LFW |
Showcase Partners: Bemberg™
Lakmé Salon |
High tech Japanese fiber AsahiKASEI Bemberg™ meets Indian craftsman Hemang Agrawal to showcase his sustainable collection – Tattva.
Lakmé Salon returns to Lakmé Fashion Week in association with JADE to launch their newest collection on 23rd October 2020.
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Digital Partner Chic Nutrix |
Chic Nutrix, a product for women delivers beauty inside out with a touch of science and health inside out. Whether you are a girl next door or a runway rockstar, a pretty girl with twinkling eyes or a lady with elegance and style, running a corporate empire or queen of your castle, the nutrition supplements fit all. |
About Lakmé Fashion Week:
Lakmé Fashion Week is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance Pvt. Ltd., leaders in sports, fashion and entertainment marketing and management. Lakmé Fashion Week has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” Lakmé Fashion Week is organized twice every year. For further information log on to http://www.Lakméfashionweek.
About IMG Reliance:
IMG Reliance Pvt Ltd. is an equal joint venture between Reliance Industries Limited (RIL), India's largest and most recognized private sector company, and IMG Worldwide (IMG), global leaders in sports, events, media and fashion. The joint venture company develops, markets and manages sports, fashion and entertainment in India.
About Lakmé:
Lakmé, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and colour cosmetics in India since 1952 by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain.
For Further Information log on to www.Lakméindia.com
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