Ritabhari Chakraborty launches Kalyan Jewellers Sankalp Pujo Collection through Virtual Meet & Greet

Sankalp brand campaign video also launched digitally

Kolkata, 5th October 2020: Kalyan Jewellers regional brand ambassador Ritabhari Chakraborty digitally hosted a digital Meet & Greet event as part of the launch of Kalyan’s Durga Pujo collection, Sankalp. The actress was seen live on Kalyan Jewellers’ social page, wearing her favourite pieces from the new line. Sankalp, which is an exclusive collection of traditional gold jewellery, handcrafted by the Kaarigars of Kolkata is Kalyan’s offering to the Ma Durga in every woman. It includes elements of Odisha’s filigree as well as Persian inspired Meenakari, and is deeply rooted in the ethos of Bengal’s jewellery traditions.

As part of this Virtual Meet & Greet session, the actress interacted with her fans and Kalyan Jewellers’ followers on Facebook. Talking about the collection, brand ambassador Ritabhari Chakraborty said, “The Sankalp Collection recognizes the Goddess within each of us, and is a tribute to every woman. I am therefore delighted to announce the launch of this unique jewellery line, just ahead of Durga Pujo. With the COVID-19 pandemic, I am aware that the Durga Pujo celebrations will be very different this year, but the festive spirit remains the same, and we will dress up, celebrate and welcome Ma Durga into our homes, in a smaller, intimate and safer manner.”

Earlier in the day, the actress accompanied by her mother Director Satarupa Sanyal visited Kalyan Jewellers’ showroom in Salt Lake, Kolkata and chose the pieces from the exclusive Sankalp collection, for the Virual Launch. Talking about her visit to the Kalyan Jewellers’ showroom in Kolkata, Ritabhari added, “I personally visited the Kalyan Jewellers’ showroom to choose today’s jewellery from the exclusive Sankalp Collection. Given the COVID-19 situation, it is important that we go to places where safety is been given priority, and from personal experience, I can say that Kalyan’s showroom has their safety and hygiene protocols in place. I must congratulate the team on making it an utmost priority and doing everything they can to ensure the safety of their patrons. So a big thumbs up to team Kalyan Jewellers.”

Sankalp collection is available across showrooms in West Bengal, Assam, Orissa, Jharkhand and Chhattisgarh. To browse through the jewellery designs from Sankalp Collection, customers can use the LIVE video shopping facility (https://www.kalyanjewellers.net/livevideoshopping/) or visit the closest showroom.

Check out the digital ad campaign featuring the brand ambassador here and you can even watch the Virtual Launch Event on the Kalyan Jewellers’ Facebook page.