‘SEVEN’ announces the launch of its new Technology-led Dry-Tech Tees Collection

• 100% Absorbent, Anti-Static & Breathable fabric makes the tees an ideal for rigorous fitness & training regime. 
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New Delhi, 22 October 2020: SEVEN, a global sportswear brand from India, announces the launch of its new DRY-Tech Tees collection especially targeted at people with very active workout regime, sports people and fitness enthusiast. 

Dry-Tech Tee collection is available across multiple sizes including Small, Medium, Large, XL and Double XL in the price range starting from ₹699 to ₹899. The collection is available on all exclusive SEVEN stores and its associate stores in India. It is also available on Seven’s official website www.7.life and on various online/ecommerce platforms including Flipkart, Paytm Mall, Snapdeal, Myntra, Tata Cliq etc.

Speaking about the exclusive collection Mr. Lokesh Mishra, COO, SEVEN said, “The anxiety and stress due to COVID-19 has led to disruption in the health and fitness cycle. Today fitness is not a luxury concept anymore, it has become the need of the hour. With our new Dry-Tech Tees collection you won’t have to worry about sweat anymore specially during those long training sessions. At SEVEN we aim to offer sportswear with high quality fabric, best in class technology, latest design and styles, so that our products provide utmost comfort along with the best in class appearance to all our valued customers.”

Equipped with the revolutionary Moisture Absorbing & Highly Breathable fabric, Dry Tech Tees is manufactured using Skin Friendly, Anti-Static fabric which makes the products highly efficient in Sweat & Moisture Management. It also has Bi-stretch technology which helps in providing perfect running and training aesthetics. The collection is available in various designs including Abstract, Haze, Cloud etc. Each design is accompanied by a carefully selected range of colours which help in providing attractive finish and the products are capable of dispensing maximum amount of moisture. It keeps you cool & comfortable while performing physical activity ranging from intensive workout sessions to normal or light jogging.

SEVEN is an Indian fitness & active lifestyle sportswear brand under the banner of Rhiti Group which has evolved as India’s fastest growing Conglomerate pioneering in Sports & Entertainment industry

About SEVEN:

The brand SEVEN was launched as a lifestyle brand in 2016. SEVEN, a fitness and active lifestyle brand, that fosters the free-spirited youth of today and lives by the principle of revolutionizing the democratization of sports and re-infuse the true spirit of sportsmanship for a healthy lifestyle. Spread across various fitness categories of running, training and lifestyle sport, the collection encompasses a wide range of running and training footwear, apparel and accessories for both men and women. Each SEVEN’S product incorporates industry’s latest technologies across categories and blends to be a perfect combination of style with comfort.