● Kia Sonet becomes the highest selling compact SUV within 12 days of launch
● The company records 147% Y-o-Y growth with 18,676 unit sales in September 2020
● Seltos, with 9079 unit sales, maintains robust and consistent growth
New Delhi, October 01, 2020: Kia Motors India, a wholly-owned subsidiary of Kia Motors Corporation, registered its highest-ever domestic sales since its entry into the Indian market, with 18,676 units in September 2020. The biggest contributor in the company’s sales, Kia Sonet which made its market debut on September 18, 2020, dominated the compact SUV segment and recorded 9,266 unit sales in just 12 days. Kia’s first product for India, the Seltos, continues its strong performance, with 9,079 unit sales.
The made-in-India Kia Sonet has been a game-changer for the brand, as it has disrupted the highly competitive compact SUV segment by offering world-class quality, staggering choice of powertrain, trims and options, world-first and category-first features, path-breaking external and internal design, all at compelling value. The eager acceptance of the Sonet as well as the robust sales of the Seltos and Carnival indicates recovery of demand in the domestic market, even more so in anticipation of the festive season. With two dynamic products like Seltos and Sonet, Kia’s dominance in the UV category continues to grow.
On the successful run of Kia Motors in India, Mr. Kookhyun Shim, Managing Director and Chief Executive Officer, Kia Motors India said “The Indian auto market is recovering at a better-than-expected pace and we are progressing as per our defined plan. Our third product and the first compact SUV in India, the Kia Sonet, has completely transformed its segment. The Sonet embodies Kia’s philosophy of ‘The Power to Surprise’ and that has shown resonance in the marketplace, as seen in the overwhelming response it has received from Indian customers. The sales of our other industry-leading products like Kia Seltos and Carnival are also encouraging, and with this strong product portfolio, we are confident of continuing the positive forward momentum.”
He further added, “We have been constantly elevating our production capacity to meet pre-COVID level of operations, and till now, have been successful in doing this too. This not only allows us to contribute to the revival of the Indian auto industry but also helps us bring notable growth for our business and bring down the waiting period of our vehicles.”
With a competitive product line-up, Kia Motors is confident of meeting rising demand from customers, with the festive season around the corner. Bookings for the Sonet continue to rise on a daily basis which stands over 35,000 till now while there is a strong, consistent demand for the Seltos as well. Apart from domestic sales, Kia is also aggressive towards making India as export hub with over 70 identified export markets, aiming to trade 50,000 units overseas within the next twelve months.
About Kia Motors India (KMI)
In April 2017, Kia Motors signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility in Anantapur District and completed and commenced the mass production in August 2019. The manufacturing facility has an annual production capacity of approximately 300,000 units. Kia Motors India has launched two vehicles for Indian market – The Seltos and The Carnival and has made a mark in India with product and service quality and reliability. The Seltos, establishing itself as a trusted product by brand Kia, has crossed 100,000 sales milestone in just one year of its sales period. Kia Motors is globally known to make quality vehicles which address the gaps in the automotive market and Seltos too have won many accolades in India. Tasting initial success, third product of Kia Motors India the Sonet has secured 6523 bookings on the first day of commencement of pre-bookings. In April 2020, Kia’s two global products Telluride and Soul EV have bagged world’s most prestigious automotive awards – The World Car of the Year and The Urban Car of the Year respectively at the WCOTY 2020. Kia Motors India has the widespread network of 265 customer touchpoints, in 160 cities across Tier 1, 2 and 3 cities in India.
For more information about Kia Motors India, please visit www.kia.com/in
About Kia Motors Corporation
Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.
For more information, please visit the Kia Motors Global Media Center at www.kianewscenter.com
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