Mumbai, 14th May
2019
Mirum,
India’s leading digital marketing solutions company and Salesforce, today,led
the 4th edition of the ‘Future of Digital Marketing’. The
seminar discussed the future and trends in digital marketing with distinguished
business leaders.
Eminent
industry experts –LaurenceFitch, Datorama Evangelist, Salesforce Singapore; Ajay
Kaul, CDO,Mahindra Holidays; SK Prasad, Head of Marketing, ZestMoney; MedhaTawde,
CMO, Home Town;Yashdeep Vaishnav, Country Manager, Salesforce Marketing Cloud
and Sanjay Mehta, Jt. CEO, Mirum – addressedthe audience and discussed the
future of digital marketing.
‘Future
of Digital Marketing’ is a platform designed by Mirum and Salesforce, to
showcase the latest technologies in digital marketing space and trends in
digital marketing. The platform also aids business leaders to discuss the
opportunities and challenges they foresee in the digital landscape. The 4th
edition of ‘Future of Digital Marketing’ introduced ‘Datorama, the latest
technology platform from the Salesforce’s portfolio.
Datorama
is an AI powered marketing intelligence and data visualization tool, that
allows marketers to connect all the data, insights and teams to drive ROI,
speed, and growth across the business. The business tool is designed to connect
and unify marketing data to aid marketers in gathering valuable consumer
insights.Laurence Fitch, a Datorama Evangelist from Salesforce Singapore,
demonstrated the power and benefits of the platform and highlighted how the
tool can be used by businesses.
Following
the demonstration, a panel of eminent industry leaders,discussed the importance
of technology and futuristic way of thinking to address real, consumer-based
business problems. Moderated by HareeshTibrewala, Joint CEO, Mirum, the panel
also discoursed the role of data in guiding businesses with intelligent
decision making.
Mihir Karkare, EVP - Mirum, said, “Future of Digital
Marketing allows marketers to come together to discuss the upcoming trends in
digital marketing. Mirum, a Gold Consulting Partner with Salesforce has worked
with close to 100 customers to help them use technology to become more
effective in their digital marketing. The latest addition to the Salesforce
Marketing Cloud suite is Datorama which steps in with its AI powered marketing
intelligence to provide a single view dashboard to marketers. We are committed
to help brands adopt this new product and drive great Marketing ROI using it!”.
The
4th Edition of ‘Future of Digital Marketing’ focussed on the way
ahead for marketers through technological innovation and intelligent decision
making with the support of AI and Machine learning. They also deliberated on
the need of data and analytics for beneficial decision making in businesses.
About Mirum India:
Mirum India is a leading digital agency with a pan-India footprint. Mirum
globally operates in 25 countrieswith more than 46 offices and is part of the
WPP Network. In India, we are a team of 200+ professionals and our bouquet of
services includes digital media strategy and creative; tech builds; as well as
end-to-end marketing automation solutions.
Mirum is also a Salesforce Gold Consulting Partner, with over 8 years of
association with Salesforce and 60+ Marketing Automation installations across
the entire stack of Social Studio, Exact Target and now Datorama& DMP. Our
marketing automation clientele include the likes of Mahindra Holidays, IDFC,
Capital First, Franklin Templeton, Aakash and others. Mirum recently won the
“IMC Digital Technology Award 2019” instituted by the prestigious Indian
Merchants Chamber, for its pioneering work in the field of Marketing
Automation.
About Datorama:
Datorama, the latest offering from
Salesforce, is a singleplatform for all your marketing data, investments, KPIs,
and decisions. Datorama’s AI-powered marketing intelligence and visualization
tool puts you in control to connect your data, report across channels and
campaigns, and surface the right insights instantly.
Datorama helps in:
·
Centralizing your marketing
reporting across advertising, social, CRM– and anything else in your mix.
·
Creating
expert dashboards, reports and AI-powered insights to analyze
marketing holistically.
·
Gaining
cross-channel visibility to see which channels, campaigns, and content
best drive your KPIs.
·
Optimizing
performance by making your data actionable with goals, pacing, alerts, chat–
and more.
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