Wednesday 15 May 2019

Mirum’s 4thedition of ‘Future of Digital Marketing’introduces ‘datorama’



Mumbai, 14th May 2019
Mirum, India’s leading digital marketing solutions company and Salesforce, today,led the 4th edition of the ‘Future of Digital Marketing’. The seminar discussed the future and trends in digital marketing with distinguished business leaders.
Eminent industry experts –LaurenceFitch, Datorama Evangelist, Salesforce Singapore; Ajay Kaul, CDO,Mahindra Holidays; SK Prasad, Head of Marketing, ZestMoney; MedhaTawde, CMO, Home Town;Yashdeep Vaishnav, Country Manager, Salesforce Marketing Cloud and Sanjay Mehta, Jt. CEO, Mirum – addressedthe audience and discussed the future of digital marketing.
‘Future of Digital Marketing’ is a platform designed by Mirum and Salesforce, to showcase the latest technologies in digital marketing space and trends in digital marketing. The platform also aids business leaders to discuss the opportunities and challenges they foresee in the digital landscape. The 4th edition of ‘Future of Digital Marketing’ introduced ‘Datorama, the latest technology platform from the Salesforce’s portfolio.
Datorama is an AI powered marketing intelligence and data visualization tool, that allows marketers to connect all the data, insights and teams to drive ROI, speed, and growth across the business. The business tool is designed to connect and unify marketing data to aid marketers in gathering valuable consumer insights.Laurence Fitch, a Datorama Evangelist from Salesforce Singapore, demonstrated the power and benefits of the platform and highlighted how the tool can be used by businesses.
Following the demonstration, a panel of eminent industry leaders,discussed the importance of technology and futuristic way of thinking to address real, consumer-based business problems. Moderated by HareeshTibrewala, Joint CEO, Mirum, the panel also discoursed the role of data in guiding businesses with intelligent decision making.
Mihir Karkare, EVP - Mirum, said, “Future of Digital Marketing allows marketers to come together to discuss the upcoming trends in digital marketing. Mirum, a Gold Consulting Partner with Salesforce has worked with close to 100 customers to help them use technology to become more effective in their digital marketing. The latest addition to the Salesforce Marketing Cloud suite is Datorama which steps in with its AI powered marketing intelligence to provide a single view dashboard to marketers. We are committed to help brands adopt this new product and drive great Marketing ROI using it!”.
The 4th Edition of ‘Future of Digital Marketing’ focussed on the way ahead for marketers through technological innovation and intelligent decision making with the support of AI and Machine learning. They also deliberated on the need of data and analytics for beneficial decision making in businesses.
About Mirum India:
Mirum India is a leading digital agency with a pan-India footprint. Mirum globally operates in 25 countrieswith more than 46 offices and is part of the WPP Network. In India, we are a team of 200+ professionals and our bouquet of services includes digital media strategy and creative; tech builds; as well as end-to-end marketing automation solutions.
Mirum is also a Salesforce Gold Consulting Partner, with over 8 years of association with Salesforce and 60+ Marketing Automation installations across the entire stack of Social Studio, Exact Target and now Datorama& DMP. Our marketing automation clientele include the likes of Mahindra Holidays, IDFC, Capital First, Franklin Templeton, Aakash and others. Mirum recently won the “IMC Digital Technology Award 2019” instituted by the prestigious Indian Merchants Chamber, for its pioneering work in the field of Marketing Automation.
About Datorama:
Datorama, the latest offering from Salesforce, is a singleplatform for all your marketing data, investments, KPIs, and decisions. Datorama’s AI-powered marketing intelligence and visualization tool puts you in control to connect your data, report across channels and campaigns, and surface the right insights instantly.
Datorama helps in:
·         Centralizing your marketing reporting across advertising, social, CRM– and anything else in your mix.
·         Creating expert dashboards, reports and AI-powered insights to analyze marketing holistically.
·         Gaining cross-channel visibility to see which channels, campaigns, and content best drive your KPIs.
·         Optimizing performance by making your data actionable with goals, pacing, alerts, chat– and more.

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