Myntra partners with Comic Con India to bring the world’s first virtual Comic Con experience!

5 days of unlimited access to the world’s largest comic convention with an immersive experience, exclusive merchandise, gaming and more… 

Bengaluru, May 08, 2019: Myntra announces the arrival of Comic Con India-2019 in its first ever digital avatar, on its platform. Through this integration, Myntra has created a doorway for millions of Comic Con India fans across the country to participate in one of the largest pop cultural events and experience its facets from the comfort of their homes, between 8 – 12 May. 

The in-app immersive comic experience from Myntra, will witness the biggest fanboy inventory ever, with over 10,000 product options to choose from, including apparel, footwear, accessories, super hero action figures, comic books, posters, mugs, home furnishing and much more. Shoppers can also look forward to a host of experiences including tickets to the Seoul Comic Con, a chance to get their hands on the Thanos Gauntlet, a copy of the GOT pop-up Book, and much more. True fans can solve missions, riddles and take quizzes and discover Universes - Marvel, GOT, DC, Cartoons and Pop Culture to avail discounts and win exciting rewards.  Some of the popular superheroes include Superman, Batman, Iron Man, Captain America, Hulk, Deadpool, Harry Potter, Mickey Mouse, Spiderman and Wonder Woman. 

A host of brands including Myntra’s ‘Kook n Keech’- the go-to brand for comic star studded merchandise which houses the largest collection of licensed products from Marvel, DC, GoT, Cartoon Network, Star Wars and Disney will be available as well as YK for kids. Fans can also look forward to brands such as The Entertainment Store, Bioworld as well as limited edition collections of Marvel and GoT from Adidas during the five day festival. 

Speaking on the occasion, Amar Nagaram, Head, Myntra-Jabong, said, “We are focused on creating the best experiences for our customers. With pop culture being an integral part of fashion, we decided to organise the world’s first ever virtual Comic Con giving fans a chance to experience and shop for their favourite super hero collectibles and merchandise from their homes. It brings with it, all the excitement and experience of the greatest pop cultural event, while also enhancing user experience by making it thoroughly immersive, through exciting games, quizzes, collectibles, merchandise and more on the platform. “

Speaking on the occasion, Jatin Varma, Founder – Comic Con India added. “We are super excited to partner with Myntra and bring to our fans a first-of-its-kind digital Comic Con experience. This innovative collaboration will allow millions of fans across the country to experience the upcoming Comic Con season, right from home. This year, we are looking to expand our reach beyond on-ground events and into unique digital experiences that will allow fans access to some of the coolest licenced merchandise ever!” 

About Myntra and Jabong:

Myntra and Jabong are India's leading platforms for fashion brands and pioneer in m-commerce play.  An integral part of the Flipkart Group, Myntra and Jabong bring together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra and Jabong are today the preferred shopping destination in the country.

About Comic Con India

Comic Con India is a unique event celebrating the illustrated medium, which brings together the whole comics industry and related fields such as Merchandise, Toys, Games, Films and Animation, along with fans of this culture. It has now grown to multiple events across the country. The mission has now evolved to create unique pop culture events and engage with fans all across the country. The properties under them include Delhi Comic Con, Mumbai Comic Con, Bangalore Comic Con and Hyderabad Comic Con.

Comic Con India entered a joint venture with Reed Exhibitions; part of the FTSE listed Reed Elsevier Group, to grow the pop culture space in India and bring world class events to Indian fans. The Comic Con India team will now work closely with the ‘ReedPOP’ division of Reed Exhibitions, the largest producer of pop culture events in the world. With this JV in place, CCI enters the burgeoning ReedPOP portfolio of pop culture events which includes New

York Comic Con, PAX, the Chicago Comic & Entertainment Expo, Oz Comic-Con, Singapore Comic Con, Seoul Comic Con and Star Wars Celebration among many others.