Fanta adds ‘Juicy+’ to its portfolio; chooses Sara Ali Khan as the new brand ambassador

New Delhi, 4 July, 2019: Adding an element of fun to the humdrum of life, Coca-Cola India has introduced Fanta Juicy+, a new variant of its orange flavoured sparkling beverage. The new beverage contains real orange juice that will tingle taste buds with the Fanta fizz that consumers have loved for years. Bubbly and energetic actor Sara Ali Khan has been chosen as the brand ambassador to deepen it’s connect with the millennials.

Commenting on the launch of the new beverage, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India said, “Fanta has always been known for its fruity taste, tingling bubbles and its ability to create moments of pure fun. With this new launch, we are adding the taste of real orange juice into the mix, for an even more fruity, even more fun experience for our consumers. But we are not stopping there! We are truly delighted to welcome Sara Ali Khan to the Fanta family. Her vivacious, wholesome and fun persona are sure to make Fanta moments fruitier and more awesome than ever before”.  

Speaking on her association with the brand, Sara Ali Khan, said, “I am so excited to be associated with Fanta! I feel that Fanta resembles my spirit the most because it has this orang-y, juic-y, fun kind of vibe to it, and I believe that I have a similar vibe to myself! It’s about being fun, and I feel that Fanta and I are both fun!”

As an ambassador of Fanta, Sara will be associated with a range of consumer activations, digital and social media engagements and marketing programs for the brand.

Fanta Juicy+ contains orange juice sourced from local fruit farmers in India. With launch of this new variant, Coca-Cola India is broadening its portfolio by introducing sparkling beverages blended with fruit juice. As part of its ‘Fruit Circular Economy' initiative, the company is developing the juice category, adding fruit juice to the sparkling products and introducing newer products in the beverage space.  

About Coca-Cola India 

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages. 

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.

For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on twitter at twitter.com/CocaCola_Ind, or on Facebook.