Hyderabad,
30th June, 2019.India’s fastest growing multiplex chain, INOX Leisure
Ltd,announced the launch ofits third multiplex in the city of Hyderabad. The
newest and INOX’s largest multiplex in Hyderabad has come up atGSM Mall in
Miyapur. The massive multiplex accommodates a total of 1691 seats spread across
8 impressively designed auditoria. Each of the 8 screens in the multiplex are
soaked in comfort and equipped with the best-in-class cinema technologies for
sound and projection. The multiplex would augment INOX’s presence in the entertainment
loving city of Hyderabad, taking the total multiplex count to 3 and screen
count to 19. Easily the largest multiplex of the buzzing and popular Miyapur
locality, the new INOX is comfortably located at GSM Mall. Thanks to a smooth
and breezy approach, the movie buffs in the region can enjoy a healthy dose of
entertainment.
The auditoria are equipped
withadvanced digital projection system for razor sharp visuals.In addition, the
theaters also offer a surround sound experience from the Dolby ATMOS system,
for the guests to enjoy a thunderous feel. The immersive ambience of auditoriums
compliment the vibrant 3D view, which is powered by Volfoni Smart Crystal
Diamond solution.The multiplex also offers state-of-the-art recliner seating
options for a luxurious cinema viewing.
The multiplex will possess
of a string of customer-friendly digital features like paper-less check-ins,
touch-screen enabled ticketing and interactive food-ordering. Guests would also
get to experience INOX’s vibrant hospitality and gourmet
offerings. The lively restaurant, Café Unwind, is designed to serve its
specially curated mouth-watering preparations, even to guests who are not
watching a movie. INOX has also introduced Kiddles, a bright and exciting play
area for kids, amply loaded with toys, books, relevant activities and content.
Commenting on the launch, Mohit Bhargava, Regional Director – South, INOX
Leisure Ltd said, “Our latest
multiplex in Hyderabad is a complete package of entertainment, excitement,
comfort and delectable gourmet experience. It has the best of technology,
coupled with comfort, class and convenience, and a wide range of food choices,
even for the non-movie guests. With this launch, we have reiterated our focus
on ensuring a wholesome experience to our patrons and creating a stronger
bonding with them. We are looking forward to welcoming the most passionate
cinema-lovers to the latest entertainment destination in Hyderabad.”
Designed upon a sharp and
smart geometrical theme, the multiplex greets with a striking entrance portal
decorated with concealed LED strips. The linear design is extended throughout
the cinema and offers a distinctive visual experience to the patrons. The
reflective floor too, adorns geometrical patterns, enhancing the optical appeal
of the multiplex. INOX has installed an indigenously designed wall-paper,
localized with visual elements of Hyderabad.
INOX
is already operating two multiplexes in Hyderabad, at GVK One Mall, Banjara
Hills and at MaheshwariParmeshwari Mall, Kachiguda. With this launch, INOX will
expand its presence to 143multiplexes spanning 595 screens across 67 cities in
the country.
About INOX
Leisure Limited
INOX Leisure Limited (INOX) is amongst India’s largest multiplex
chains with 143 multiplexes and 595 screens in 67 cities. INOX has redefined
movie experiences in India making it truly a 7-star experience. Each INOX
property is unique with its own distinct architecture and aesthetics. Beyond
the normal screens, INOX also has INOX INSIGNIA for the discerning audience or
KIDDLES for young patrons at select locations. INOX brings the very latest in
projection and audio technology with INOX Laserplex, IMAX & INOX ONYX. Some
of the key multiplex features include plush micro adjustable leather recliners
with a butler on call facility, gourmet meal choices by celebrity chef,
designer staff uniforms. For more information on INOX, movie ticket bookings,
exciting updates, trivia and trailers, visitwww.inoxmovies.com,
follow INOX on Facebook, Twitter and Instagram, and download the official INOX App on iOS and Android.
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