ZEE5 PREMIERES ISHQ AAJ KAL, A FIRST OF ITS KIND TELEVISION SPIN-OFF ON OTT
National, 4th July’19: ZEE5, India’s fastest growing OTT platform introduces a spin-off – Ishq Aaj Kal from a ZEE TVs popular franchise Ishq Subhan Allah. The eight episode web-series is a first of its kind in the Indian OTT space. It takes the story of Aaliya Jaffri forward and showcases how she struggles with her dark past. Starring Ankitta Sharma, Angad Hasija and Paras Kalnawat, the first season of the show premieres today on ZEE5.
Watch the show here
Produced by Dheeraj Kumar, Zuby Kochhar, Sunil Gupta and directed by Nitesh Singh, Ishq Aaj Kal will build an instant connect with the youth. A romantic thriller, set in the contemporary world, the show portrays youth romance surrounded by various scandals and promises to be a delight for both television and OTT lovers.
Ankitta Sharma said, “I am thrilled to make my digital debut with ZEE5. Over the years, Ishq Subhan Allah has received immense love from the audience and we hope the same for Ishq Aaj Kal as well. Our story is layered with emotions and drama – the perfect dose of entertainment. We can’t wait to hear what the viewers have to say about the first season of this spin-off series.”
Producer Dheeraj Kumar said, "Ishq Subhan Allah is a popular show and the idea was to adapt the characters and present them in a different light with Ishq Aaj Kal. In India, it is for the first time that such an innovation has been explored and we are glad that ZEE5 believed in the idea and backed it.”
Aparna Acharekar, Programming Head, ZEE5 India said, “At ZEE5, we are experimenting with different concepts and genres. Ishq Aaj Kal is a landmark series for us and we have used a popular ZEE TV show to give the characters a new life in the digital space. It is a great example of a seamless collaboration between broadcast and digital. This spin-off will surely make for a perfect binge-watch experience.’’
With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 80+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
About ZEE5
ZEE5 is the digital entertainment destination by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 80+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Cineplays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers ground breaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.
About ZEEL
Zee Entertainment Enterprises Ltd. (ZEE) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.4 billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms.
ZEE is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. ZEE has more than 250,000 hours of television content and houses the world’s largest Hindi film library with rights to more than 4,200 movie titles across various languages. ZEE has also produced several movies for theatrical release and is the fastest growing music label in India.
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