The super foods range will launch with three variants - Gluten Free Flour, Ragi Flour and Multi Millet Mix
Hyderabad, July 2019: Aashirvaad, India’s market leader and one of India’s leading staples brands, has announced the launch of a new range comprising Gluten Free Flour, Ragi Flour and Multi Millet Mix Flour under the umbrella ofAashirvaad Nature’s Super Foods. This is in line with the brand ethos of ‘Nurturing through Nature’. Super foods are nutritionally dense foods known for their numerous health benefits. With consumers moving towards the health-foods, superfoods have emerged as one of the fastest growing nutri-cereals in the staples market. This new range will be available across leading metros including New Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Chennai.
Constant lifestyle changes among urban consumers is increasingly driving interest in back-to-roots, simple food. Easy-to-incorporate in daily meals, Nature’s Super Foods’ wholesome and healthy blends will help cater to consumers’ diverse nutri-wellness dietary requirements, along with taste while providing convenience of preparation. These are enriched with the goodness of nature, being abundant source of vitamins, fibre, protein and minerals, thereby known to provide more satiety and nutrition. The current range comprises innovative offerings including Gluten Free Flour, Ragi flour and Multi Millet Mix flour which are naturally gluten free, rich in dietary fiber and a source of protein.
These flours can be added to regular atta and batters to make nutritious chapatis, dosas and more.
Speaking at the launch, Mr. Hemant Malik, Divisional Chief Executive - Foods, ITC Ltd said, “The launch of Aashirvaad Nature’s Super Foods’ comes at a time when consumers are looking for products that are healthier options, containing essentials nutrients needed for the growth and development of the human body. At ITC, we are committed to fulfilling the dietary gaps with our range of superior quality products that are also delightfully palatable. We are confident that this differentiated range will be successful in catering to consumers’ nutri-wellness requirements with taste that suits their preferences.”
The products will be available across general and modern trade outlets and leading e-commerce platforms.
Gluten Free Flour available in a convenient 1 kg pack size, priced at Rs 190 and 500g at Rs.100.
Ragi Flour available in a convenient 1 kg pack size, priced at Rs 75 and 500g at Rs.40.
Multi Millet Mix available in a convenient 1 kg pack size, priced at Rs 140 and 500g at Rs 75
About ITC Foods:
ITC's branded packaged foods business is one of the fastest growing foods businesses and the third largest foods company in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.
ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.
The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.
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