Link : https://youtu.be/uFnD_TyMteo
Mumbai 11th September 2019 : Qyuki creator Antara Nandy released her new age classical song ‘Aayi re Badraa’, today that talks about the love that the monsoons bring along with them. Hailing from Assam, Antara comes from a classical background, the rich heritage is also her passion, and her singing reflects it greatly.
Aayi Re Badraa is reminiscent of the smell of the first rain and associates it with the feeling lovers get while waiting for each other. On the other hand, the constant search for love leaves us deprived of a sense of belonging, and we fail to see the signs around us that say otherwise! The song defines the new era of modern-day classical music that has gained huge popularity in the independent genre in India. Antara has proven to be one of the most successful representatives of this very genre.
She has previously collaborated with renowned singers such as Alka Yagnik, Kavita Krishnamurthy, Pulak Banerjee, Debojit Saha, Luna Bharali Das and Debajit Choudhury in the album. In 2009, Antara one of the contenders for the 'Sa Re Ga Ma Pa Little Champs 2009', a music reality and talent show conducted by the Zee TV, which proved to be the stepping stone for her music career. She was also one of the top 10 contestants on India’s first YouTube Talent Hunt ‘ARRived’ helmed by music maestro A.R Rahman.
The song is a beautiful portrayal of melody and heartfelt emotions and will resonate with fans everywhere. Antara’s maturity and musical knowledge at just 18 years , is proof that age is no bar to follow your passion.
On the occasion of the release, Antara said, “ This song is a reflection of me and what I want to do with my art. With Aayi Re Badraa, I am singing straight from my heart for the people of today and I hope my fans love this song as much as I do. It has been a journey of emotions and hard work and I am glad to have Qyuki by my side powering me all the way”
Qyuki Coo Sagar Gokhale also added, “We get ecstatic whenever our artists push their boundaries in every genre and Antara does just that. She is dedicated to every project she takes up. We are very proud to be a part of Antara’s journey and will continue to play an integral part in her musical career.”
About Qyuki Media:
Qyuki is a multi-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. They have launched several premium IPs like ARRived a singing talent hunt show, Jammin’ in the second edition- celebrating music, where legendary Bollywood composers and India top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo team up with digital stars Darshan, Gajendra, Ritu Agarwal Shraddha Sharma, and others. Recently they also launched NEXA Music with India’s leading automaker Maruti. In the ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1000x to 6 MILLION fans in one year. Qyuki prides itself on being a creator-focused company with Gajendra Verma, Darshan Raval, FunkYou, Shraddha Sharma, Motorbeam, and AutoCar India being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Money control amongst others.
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