THE FIRST EDITION OF ‘SHELL DUCATI RIDERS’ DAY’ HELD AT THE BUDDH INTERNATIONAL CIRCUIT, NOIDA

                (photo attached: L-R Praveen Nagpal Chief Technology Officer Shell Lubricants India, Gareth Flood Chief Marketing Officer, Ducati's MotoGP Rider Andrea Dovizioso, Siddhartha Varma, Director Marketing, Ducati India)

Brought to India for the first time by Shell Lubricants, iconic Ducati MotoGP rider Andrea Dovizioso interacted with numerous auto-aficionados and Ducati riders at the event 

New Delhi, 29 September 2019 – Celebrating their long-standing technical partnership, Shell Lubricants and Ducati today, organised the first edition of Shell Ducati Riders’ Day, a thrilling experience for India’s passionate rider community. This came as the latest endeavour by the two brands to commemorate riders’ passion and establish a stronger connect with their customers.

The event saw Ducati create unmatched riding experiences with over 100 Ducati riders. Ducati DRE-Certified trainers provided exclusive training to participants for the

Ducati Road Academy to improve riders’ skills, thereby ensuring safe riding. This was followed by the Ducati Open Track Day which provided all Ducati superbike owners, excluding the Scrambler range, an opportunity to ride on the track.

The event also witnessed Ducati India unveil its official riding team for the 2019 competitive season with Rajini Krishnan, the renowned multiple national and international championship winner, one of the brightest and youngest talent  Dilip Lalwani, and India’s only liter-class female rider Neharika Yadav. Additionally, Aakash Rajshakha and Bhumik Lalwani were also named as the official pilots for the North Star Automotive Ducati’s dealer partner team.

With over 500 attendees, the event came as the final leg of Shell Lubricants India’s flagship ‘MotoSport Promo Campaign’. It also saw the company celebrate the culmination of its unique limited-edition Advance promo pack series with attractive packaging and unlimited surprise prizes. Over 25 lucky Shell Advance consumers got a chance to attend the event.

Facilitated by Shell Lubricants, top-class MotoGP rider Andrea Dovizioso also made his first ever appearance in India at the event. Dovizioso spoke about his experiences with Ducati on intensely competitive tracks and the crucial role played by engine oils in maintaining a bike’s health. He further highlighted how Shell Advance Oils provide protection even in the most adverse conditions, thus providing riders the courage to ‘Outride Anything’.

The partnership between Shell and Ducati is one of the most successful technical collaborations since 1999 wherein both majors have been co-learning from extreme testing environments on and off the racetrack. The transfer of knowledge gained from the track to Shell’s products for the road is central to the technical partnership with Ducati.

Shell Advance, the only motorcycle oil recommended by Ducati, is essential to powering Ducati bikes on the track in extremely testing environments and this itself is a testament to its superior on-road performance. Ducati not only uses Shell products on the track, but also chooses Shell Advance oil and Shell V-Power fuel as the first fill for every Ducati bike that leaves its factory in Bologna, Italy.

For further information:

Abhishek Chauhan | 9911588177 | Abhishek.Chauhan@zenogroup.com

Ducati Motor Holding S.p.A. - A Sole Shareholder Company - A Company subject to the Management and Coordination activities of AUDI AG

Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2017 Ducati delivered 55,871 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers' titles and 14 Riders' titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers' and Riders' titles in 2007.

About Shell:

Shell is one of the most diversified international energy company in India with over 8500 employees and presence across upstream, integrated gas, downstream, renewable energy, and deep capabilities in R&D, digitalization and business operations. With a retail presence across six states – Karnataka, Tamil Nadu, Telangana, Maharashtra, Gujarat and Assam Shell is expanding its network of fuel stations across the country. It has the entire Lubricants end-to-end value chain in India, from conceptualization and development, to production and distribution. This includes a world class lubricant oil blending plant with a capacity of more than 115 million litres, a distributor network of more than 185 and over 60,000 retailers across the country. The company also fully owns and operates an LNG re-gasification terminal at Hazira. Through its subsidiary, BG Exploration and Production India Limited, Shell holds a 30% interest in, and is joint operator of the Panna - Mukta oil and gas fields. With a focus on digitization and future ready sustainable solutions, the company is nurturing a vibrant ecosystem in India to accelerate energy innovations with Shell E4 for startups, Shell Eco-marathon and investments in new energy companies like Husk Power and Cleantech Solar. Shell also remains committed to making positive contributions to the communities in which it operates through programmes like NXplorers, Access to Energy and Road Safety across India. Follow @shell_India @makethefuture @shell_ecomar to know how it is redefining the energy space.

Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges.  Shell companies have operations in more than 70 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com.