The
unique Immersive Motion System set to make its Bollywood debut on Oct 2 at
INOX Malad in Mumbai
Los Angeles/Mumbai,
September 28, 2019:The
leading international distributor of Hindi films, Yash Raj Films has
teamed with California based MediaMation to program the next Indian
Blockbuster title WAR in MX4D. Yash Raj Films 'War', promises to be
the biggest action spectacle of all times for the Indian film industry. The
high-octane adventure has two of the greatest action heroes of the
country, Hrithik Roshan and Tiger Shroff, pitted against each other in a
massive showdown. WAR will see the two superstars push their bodies to the
limit and pull off jaw-dropping, death-defying stunts in a bid to beat each
other. WAR has been produced by Yash Raj Films. The film, which also stars
Vaani Kapoor opposite Hrithik Roshan, is set to release in Hindi,
Tamil, and Telugu on the big National Holiday of Gandhi Jayanti, October 2nd, 2019.
"While
planning for our film,
WAR, we were determined that we would make an adrenaline-pumping, visually stunning action extravaganza that’s never been seen in a Bollywood film before. We’ve got a huge car sequence featuring Hrithik Roshan and Tiger Shroff, India’s best-known action heroes, that has been shot entirely on ice. We shot this in Finland, which is in the Arctic Circle. Our production team informed us that this is the first-ever film worldwide to attempt such a complex action sequence on this scale in the extreme climate of the Arctic. We look forward to showcasing these visually stunning moments in MX4D EFX and believe it will be the most enjoyable viewing.” said director Siddharth Anand.
WAR, we were determined that we would make an adrenaline-pumping, visually stunning action extravaganza that’s never been seen in a Bollywood film before. We’ve got a huge car sequence featuring Hrithik Roshan and Tiger Shroff, India’s best-known action heroes, that has been shot entirely on ice. We shot this in Finland, which is in the Arctic Circle. Our production team informed us that this is the first-ever film worldwide to attempt such a complex action sequence on this scale in the extreme climate of the Arctic. We look forward to showcasing these visually stunning moments in MX4D EFX and believe it will be the most enjoyable viewing.” said director Siddharth Anand.
MX4D
immersive auditoriums feature luxurious state-of-the-art seats equipped with a
full range of motion and effects including scent, neck and leg ticklers,
vibration, and air/water blasts to offer a new form of entertainment not
accessible in-home. Additional atmospheric effects include wind, fog, rain
and strobe. Due to it's patented armrest, MX4D is the only company to offer
each and every viewer the same four dimensional experience.MX4D was introduced
in India by the country’s fastest growing cinema chain, INOX, at its Inorbit
Mall, Malad, Mumbai multiplex. The audience response to the technology has been
incredibly positive, to India’s first MX4D auditorium.
Alok
Tandon, Chief Executive Officer – INOX Leisure Ltd adds, “Offering
the best and the most unique cinema watching experience to our patrons has
always been our endeavor. It is such a huge privilege to see the MX4D format
making its Indian cinema debut in our premises with WAR. We are eagerly looking
forward to this stunning combination to roll out. With its spectacular
features, MX4D will depict the movie in the truest of elements and take the
cinema viewing experience to unprecedented levels.”
About Yash Raj Films
Yash
Raj Films [YRF] is one of India's oldest and most respected story-tellers. A
decade-old film & entertainment company with a fully integrated presence
across the entire value chain covering everything from production, worldwide
distribution, marketing, home entertainment & brand partnerships to design,
licensing, consumer products, interactive media & talent management with
offices across India and in the US, UK & UAE differentiates it from all
studios in the country.
About
INOX Leisure Limited
INOX Leisure Limited
(INOX) is amongst India’s largest multiplex chains with 144 multiplexes and 598
screens in 68 cities. INOX has redefined movie experiences in India making it
truly a 7-star experience. Each INOX property is unique with its own distinct
architecture and aesthetics. Beyond the normal screens, INOX also has INOX
INSIGNIA for the discerning audience or KIDDLES for young patrons or MX4D® EFX
Theatre for an immersive experience or the panoramic viewing with ScreenX at
select locations. INOX brings the very latest in projection and audio
technology with INOX Laserplex, IMAX & INOX ONYX. Some of the key multiplex
features include plush micro adjustable leather recliners with a butler on call
facility, gourmet meal choices by celebrity chef, designer staff uniforms. For
more information on INOX, movie ticket bookings, exciting updates, trivia and
trailers, visit www.inoxmovies.com, follow
INOX on Facebook, Twitter and Instagram, and download the official INOX
App on iOS and Android.
About
Mediamation, Inc.
MediaMation, Inc. has
provides innovative technological solutions to the Cinema and Themed
Entertainment and Amusements market and expanded to the esports and VR industry
in recent years. MediaMation is a worldwide supplier and manufacturer of
patented technology for 4D Motion EFX theatres and seats andEFX technology,
with over 375 installations worldwide. MediaMation also designs and implements
turnkey creative solutions for complex shows, rides, exhibits, fountain shows,
etc. for theme parks, zoos, aquariums, museums, cinemas and FECs. For more
information, visit www.MX-4D.com, follow
@MediaMationMX4D on Twitter or MediaMation, Inc. on LinkedIn. For press
inquiries, marketing@mediamation.com
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