Monday, 23 March 2020

Over 3 lac fans practised Yoga with Shilpa Shetty via digital media during Janta Curfew


Mumbai, India | March 23, 2020: Bollywood actress and yoga-&-fitness enthusiast, Shilpa Shetty Kundra, hosted a 40-minute LIVE immunity-boosting Yoga session via her Instagram, Facebook, and Helo pages. Leaving no stone unturned, for the first time, the LIVE Yoga session was streamed directly from her holistic wellness app, Shilpa Shetty App, for all its new and existing users.
With this eclectic mix of digital media platforms, she reached out to a regional as well as a global audience to teach them beneficial yoga asanas and breathing techniques to help them build a stronger immunity to fight the global medical emergency caused due to the gradual spread of the Coronavirus.
Aiming to ease the rapidly increasing sense of panic and to spread positivity in the midst of a widespread pandemic, Ms. Shetty-Kundra chose the day of the Janta Curfew in India to be able to reach out to maximum people.
Within these 40 minutes, she practiced a number of pranayamas and yoga asanas that work on strengthening the respiratory system of the human body, help increase stamina, aid digestion, and have a number of added benefits. Some of the asanas and pranayamas that she taught during the session post warming up the body were:
  1. Yoga asanas like Padahastasana, Virabhadrasana, Gomukhasana, Ardha Matsyendrasana, and Paschimottanasana.
  2. Pranayamas like Kapalbhati, Anulom Vilom, Surya Bhedana, Bhramari Pranayam, and Om Chanting.
These help strengthen the lungs, increase oxygen supply, and help build a stronger immune system. A much-needed combination to fight against the current pandemic, COVID-19.
Before she began the session, Ms. Shetty-Kundra made it a point to remind all the viewers to join Hon’ble Prime Minister Narendra Modi’s nationwide request at 5 pm IST to thank and cheer for the healthcare, government, media, and other essential services’ professionals working on the field.
As Ms. Shetty-Kundra ended the session by doing the Om Chanting with her seven-year-old son, Viaan; she demonstrated the importance of involving kids and getting them started at a young age.
More than 3 lakh fans participated in the LIVE session with Ms. Shetty-Kundra on Facebook, Helo, Instagram, and the Shilpa Shetty App; of which over 75% were women participants. Fans from all over the country participated in the LIVE session during the ‘Janta Curfew’. The LIVE session also witnessed fans participating from overseas like the U.S.A, UK, Canada, Bangladesh, Kuwait, UAE, and several other countries.
The successful, high-quality streaming of the entire LIVE Yoga session on the Shilpa Shetty App catapulted it from the 19th rank to the 2nd rank on the Apple AppStore    
To check out the LIVE Yoga session, please Click here: https://www.facebook.com/TheShilpaShetty/videos/608419689886730/?vh=e&d=n


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