· Kia Motors India received an average of two bookings every three minutes since the opening of bookings on August 20
· Of the engine variants, 1.0 & 1.2 petrol account for 60% of the bookings, with the balance taken up by the 1.5 CRDi
· Kia Sonet was launched in India on September 18 at an introductory price of INR 6.87 lakhs (Ex-showroom, pan-India)
(New Delhi) October 21, 2020: Kia Motors India, a wholly-owned subsidiary of Kia Motors Corporation, today announced that the company has received over 50,000 bookings for its all-new smart urban compact SUV, Kia Sonet. This record booking number affirms its status as a game-changer by customers in the highly competitive compact SUV category. This milestone figure was attained within two months of opening of bookings on August 20, 2020. The company received a staggering response from Indian consumers, with an average of two orders placed every three minutes since it started accepting bookings.
Since its grand World Premiere, the Kia Sonet has generated an overwhelming response from Indian customers. In September 2020, 9,266 units of the Sonet were dispatched, making it the leader of the compact SUV segment within 12 days of its price announcement and market launch.
Right at the outset, the Sonet was engineered to be a game-changer in the compact SUV category, by offering world-class quality, world-first and segment-first features, intuitive and useful technology and a staggering range of variants and trims. It also benefits from being a globally contemporary Kia model, displaying Kia’s customary strengths in design, quality, features and dynamics.
Despite challenging conditions caused by COVID-19 disruptions, Kia Motors India has not only delivered the Sonet as per promised timelines but has also ensured uninterrupted production at its Anantapur plant to meet enthusiastic customer demand.
About Kia Motors India (KMI)
In April 2017, Kia Motors signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility in Anantapur District and completed and commenced the mass production in August 2019. The manufacturing facility has an annual production capacity of approximately 300,000 units. Kia Motors India has launched two vehicles for Indian market – The Seltos and The Carnival and has made a mark in India with product and service quality and reliability. The Seltos, establishing itself as a trusted product by brand Kia, has crossed 100,000 sales milestone in just one year of its sales period. Kia Motors is globally known to make quality vehicles which address the gaps in the automotive market and Seltos too have won many accolades in India. Tasting initial success, third product of Kia Motors India the Sonet has secured 6523 bookings on the first day of commencement of pre-bookings. In April 2020, Kia’s two global products Telluride and Soul EV have bagged world’s most prestigious automotive awards – The World Car of the Year and The Urban Car of the Year respectively at the WCOTY 2020. Kia Motors India has the widespread network of 265 customer touchpoints, in 160 cities across Tier 1, 2 and 3 cities in India.
For more information about Kia Motors India, please visit www.kia.com/in
About Kia Motors Corporation
Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in over 190 countries, with 52,000 employees worldwide, annual revenues of over KRW 58 trillion (about US$50 billion) and manufacturing facilities in six countries. Kia is spearheading the transition to electric vehicles and pursuing mobility services to help tackle urban challenges around the world. The company's brand slogan – "The Power to Surprise" – represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.
For more information, please visit the Kia Motors Global Media Center at www.kianewscenter.com
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