Airtel Thanks its Customers with a Refreshing and Bubbly new Campaign

The new campaign highlights the exclusive benefits Airtel customers get as part of its #AirtelThanks program

The TVC has taken inspiration from the popular song "When I'm Gone" which was made famous by Anna Kendrick in the 2012 film Pitch Perfect

Mumbai, May 9, 2019: To showcase the wide range of exclusive benefits of its recently re-launched customer program #AirtelThanks, one of the world’s leading integrated providers of telecommunication services – Airtel has rolled out a new brand campaign.  

The new campaign, conceived by Taproot Dentsu Advertising, takes a break from Airtel’s high speed 4G network imagery and has a refreshing and youthful feel. It will have a 360 degree media mix across multiple touch points including - TV, radio, digital, outdoor and cinema. 

The campaign has a new sing/song format and its music has been inspired by the popular “Cups” song by Anna Kendricks. The film has a warm and friendly tone and aims to instantly connect with customers across demographics with its signature step which uses mobile phones to build a percussion. Watch the film here: https://youtu.be/uMixMNoHcms

Shashwat Sharma, Chief Marketing officer, Bharti Airtel said, “This is a path breaking campaign in our brand journey that is built on customer obsession. #AirtelThanks is our way of rewarding our valued customers with some super benefits that not just add value but also differentiate the whole smartphone experience on our network. Our ambition is to build #AirtelThanks into a world-class platform in collaboration with our partners and take customer delight to the next level.”

Agnello Dias, Chairman and Co-Founder, Taproot Denstu said, “Airtel has one of the most loyal customer base in the country and Airtel Thanks is the brand’s way of acknowledging that loyalty through a range of rewards and benefits that are available only and only to Airtel customers. You won’t find these online or offline or through any other programme. This campaign kicks off the comprehensive first batch of benefits and there will be a continuing slew of more in the future... some of which even money can’t buy.”

The new avatar of #AirtelThanks is tiered in its offering – Silver, Gold and Platinum. Each tier opens a whole new set of benefits for Airtel customers. The benefits are powered by Airtel’s strong partnerships, which go from premium content brands like Amazon Prime, Netflix and Zee5 to Wynk music, device brands and many more.

Silver tier is an entry to the world of basic content - AirtelTV, Wynk. With Gold, customers can get an access to many add on telecom benefits, and great value access on premium content or financial services. With Platinum, customers will get VIP service from Airtel, premium content, e-books, device protection, and exclusive invites and priority access to events and sales.

Film Credits:

Agency: Taproot Dentsu

CCO: Agnello Dias, Santosh Padhi

Creative Team: Apoorva Jain, Agnello Dais

Account Management Head: Abhishek Kalzunkar

Production House: Equinox Films

Director: Ram Madhvani

Producer: Rhea Prabhu

Original Music: Anna Kendrick

Adapted music: Roshan Machado

Disclaimers

Bharti Airtel Limited (“Company”) is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make a rights issue of its Equity Shares and has filed the Letter of Offer dated April 19, 2019 (“LOF”) with the Securities and Exchange Board of India and BSE Limited and the National Stock Exchange of India Limited (together, the “Stock Exchanges”).  The LOF is available on the websites of SEBI at www.sebi.gov.in, BSE at www.bseindia.com and NSE at www.nseindia.com and on the websites of the Lead Managers to the Issue i.e. Axis Capital Limited (www.axiscapital.co.in), J.P. Morgan India Private Limited (www.jpmipl.com), Goldman Sachs (India) Securities Private Limited (www.goldmansachs.com), HSBC Securities and Capital Markets (India) Private Limited (www.hsbc.co.in/1/2//corporate/equities-global-investment-banking) and ICICI Securities Limited (www.icicisecurities.com). Investors should note that investment in equity shares involves a high degree of risk and are requested to refer to the section “Risk Factors” on page 18 of the LOF for details of the same. 

The Rights Entitlements and Rights Equity Shares have not been and will not be registered under the United States Securities Act of 1933, as amended (the “Securities Act”) or under any securities laws of any state or other jurisdiction of the United States of America (the “United States” or “U.S.”) and may not be offered, sold, resold, allotted, taken up, exercised, renounced, pledged, transferred or delivered, directly or indirectly, within the United States or to or for the account or benefit, of U.S. persons (as defined in Regulation S under the Securities Act (“Regulation S”)) except pursuant to an applicable exemption from, or a transaction not subject to, the registration requirements of the Securities Act and in compliance with any applicable securities laws of any state or other jurisdiction of the United States.