Mumbai, 2019: Havmor, India’s leading ice cream
brand and a wholly owned subsidiary of South Korean conglomerate Lotte
Confectionery launched its third edition of Coolest Summer Job 2019. Following
the success of the last two seasons, Havmor is now back with its 'Season 3’ and
assures the ice-cream enthusiasts to apply for the coolest job this season.
The
campaign starts on 8th April 2019 and will go on till 25th
May 2019. The participants will go through some rigorous process and training
and will be selected and appointed as ‘Chief
Tasting Officers’ (CTOs) at Havmor’s manufacturing facility at Naroda,
Ahmedabad. This time Havmor has roped in one of the youngest and most innovative
chef,SaranshGoila, who will be
involved with this activity working closely with the CTOs to mentor and guide
them to be the finest ice cream connoisseurs in India.
The
Coolest Summer Job offers foodies & ice-cream lovers from all over the
country to visit the Havmor factory and help the brand in developing new and
innovative flavours. This is one such opportunity where you would get paid for
having a coolest job of tasting the ice-creams. Like any other summer job,
applications are accepted and reviewed in order to find the best fit for the
title of Havmor's 'Chief Tasting Officers'.
Commenting
on this fun and beneficial approach towards millennials, Mr. Vincent Noronha, VP Marketing, Havmor Ice Cream said, “We are
very excited and happy to launch our third edition of the Coolest Summer Job
campaign. We have received remarkable response from the youth in the last two
seasons and we are hoping to receive even better this summer. This time it’s
going to be bigger and yummier. In our previous seasons we had selected five
winners, but this time we will have ten winners. Our aim is to provide a
platform for the youngsters which will make them think, learn, invent and work
together. Through them, it helps us to understand the young and innovative minds,
create some innovative tastes that our consumers are looking for.”
Commenting
on his association with Havmor, Chef
Saransh Goila said, “I am glad to be part of Havmor’s Coolest Summer Job
2019. I am looking forward to work and exchange ideas with the young ice cream
lovers. I still remember about my first job at The Leela in Bangalore which has
been a great learning experience for me. The first opportunity is always a
memorable one and I am sure the winners will get an opportunity to work with
the best in ice cream industry and learn experience which they can use later in
their respective lives.”
Last
year, the winners invented new ice-cream flavorswhich are available across the
country. In previous seasons, they invented and introduced flavours such
as the Chai Biscuit, Jal Jeera, Mojito, Rose Petal Punch, Fruit Custard and
Fruit Punch.
#TheCoolestSummerJob campaign offers its winners a
three-day tour at Havmor manufacturing facility, which includes meeting and
greeting with senior management of the company, sessions with tasting experts
and understanding the technological know-how of ice cream making process. The
key role of CTOs will be tasting various ice cream flavors and inventing new
ones that will appeal to the Indian palate.
Candidates can now apply for this job at:www.havmor.com/thecoolestsummerjob/ or simply give a missed call on +91 9512522215
About Havmor Ice Cream
Havmor Ice Cream, a
part of Lotte Confectionery Ltd., is one of India’s largest and most-loved ice
cream brands. Over a period of 75 years, the brand has grown immensely by
reinventing itself time and again. While innovation forms the essence of every
creation at Havmor, the brand has been constantly curating a novelty of
flavours ranging from the homegrown ‘paan ice cream’ and ‘ladoo ice cream’ to
the premium ones like Belgian dark chocolate, mocha and
hazelnut chiffon. In
the last decade, Havmor has grown ten-fold, establishing a strong brand
presence and emerging as one of the fastest growing, most loved ice cream brand
of the country. With a wide and varied range of flavours, 15 markets, a network
of 40,000 retail outlets and more than 250 flagship stores, Havmor is truly a
national brand that caters to a wide spectrum of audience across the country.
Havmor is also one of the few brands which operates both in retail and a
franchisee parlour model.
Havmor has worked
tirelessly to deliver a differentiated product to its consumers – always
keeping things real. With its last campaign, the brand repositioned itself with
the ‘Made of Milk’ promise. ‘The Cool Gaiz (cows)’ communicated the message in
a playful yet effective way across media.
About Lotte Confectionery
Lotte Confectionery is
a Korean confectionery company headquartered in Yeongdeungpo-gu, Seoul, South
Korea. It was established in 1967 and its plants are located in Seoul, Daejeon,
Yangsan, Pyeongtaek and Siheung. Currently, it is the third largest chewing gum
manufacturer in the world. Many of Lotte's products are sold internationally in
areas with Japanese and/or Korean immigrants and in Asian supermarkets around
the world.
The Lotte Confectionery
Co. Ltd. is the Lotte Group’s flagship Company in Food and Beverages category.
Lotte Confectionery, Korea, was established with 500 employees in 1967 and
today it has more than 6000 Employees. It has over 500 products produced at 5
large-scale plants in Korea. Lotte has been actively working towards
establishment of overseas branches, production facilities and has a presence in
more than 70 countries. Lotte Confectionery’s annual sales is over USD 900
million. Apart from Korea, Lotte has overseas investments in production
facilities in China, Philippines and Vietnam. Lotte Confectionery’s mainline
products are chewing gum (Lotte Xylitol, Lotte Juicy & Fresh, Lotte
Spearmint, Lotte Fresh Mint, Flavono, White & E, Spout Café Coffee) candy,
biscuits, chocolates, snacks, ice cream, and healthcare products.
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