OPI takes us to one of the Seven Wonders of the World with the launch of their Latest color collection inspired by the destination Peru!

India, September 20, 2019: OPI, the #1 Salon brand worldwide in nail color and care, announced the launch of their new Peru collection in India; featuring 12 new shades across GelColor and Nail lacquer range!  This is OPI’s most exciting color journey to date as the brand visits one of the Seven Wonders of the World with the new collection. Seeking natural beauty with a bohemian vibe, inspiration for this collection was everywhere, from stunning geological sites like the Rainbow Mountain, to the magnificent Incan ruins of Machu Picchu. With deep roots in ancient culture visible across the country’s architecture, food and fashion, Peru offers visitors a transcendent, spiritual experience!

To launch the Peru collection in India, OPI hosted a Peruvian themed nail party at Sephora, India with gorgeous model Diva Dhawan and her friends including the likes of Gabriella Demetriades, Nishka Lulla, Atiya Rakyan, Hanna Stromgren Khan, Anushka Mulchandani amongst others to experience the Peru collection with her. The girls had a pampering manicure session, showing off their beautifully painted nails and enjoying the Peruvian themed hors d'oeuvres.

The collection includes 12 new shades in Nail Lacquer and GelColor formulas, with colors reflecting earthy, sandy landscapes with dusty mauve undertones and beautifully crafted textiles with vibrant statement hues. It includes  Seductive deep reds and burgundies inspired by red sand beaches, colorful historic buildings and the Peruvian flag round out the collection.

 “Peru is undoubtedly one of the most gorgeous places in the world,” declares OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “The country is rich in culture and beauty. The food scene is booming, with Lima – the capital of Peru – boasting three of The World’s Best 50 Restaurants. The fashion scene is equally exciting, highlighting stunning textiles, artisan techniques and fine detailing.”

Peru Collection by OPI includes the below shades in classic Nail Lacquer and GelColor formulas:

1. Como se Llama?

Me llama es OPI! Cover your nails with this boastful burgundy.

2. Yes My Condor Can-Do!

A purple as wild as the bird itself. Spread your wings and fly! 

3. Grandma Kissed a Gaucho

       If Grandma can do it, so can you! This flirty purple charms ‘em all. 

4. Suzi Will Quechua Later!

Suzi’s nails look fab as she rides off into the rose-tinted sunset. 

5. Alpaca My Bags

Pack lightly, this green lacquer is all you need. 

6. I Love You Just Be-Cusco

Can I woo you to Peru? Don’t let this romantic red “get away.”

7. Somewhere Over the Rainbow Mountains

This rosy hue will take you to new heights. 

8. Lima Tell You About This Color!

Spread the word about this exciting new pink! 

9. Seven Wonders of OPI

More than 7 but who’s counting with this mauve-alous new shade. 

10. My Solar Clock is Ticking

Tick Tock, this color rocks! 

11. Machu Peach-u

Create a soft peach vibe inspired by this mystic ancient city. 

12. Don’t Toot My Flute

Follow the piper to abundant fields of lilac. 

Peru Collection by OPI will be available in classic Nail Lacquer and GelColor formulas; these options offer consumers and professionals a variety of choices for the best products to fit their needs. GelColor; ‘An in-salon service only’ provides a salon-perfect finish with up to 3 weeks of chip-free longlasting wear, while Nail Lacquer features a highly-pigmented, rich formula for even application without streaking. When used in a professional service (i.e 1 coat of Base coat + 2 coats of nail color + 1 Coat of top Coat), the color can last up to seven days.

Peru Collection by OPI is available in classic Nail Lacquer and GelColor formulas at your nearest OPI salons & Nykaa.

For more information, please follow OPI on Instagram @opi_india and Facebook @OPIProductsIndia today!   

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI is available in over 180+ shades in India across Gelcolor, Infinite shine (Gel-lacquer hybrid) and Nail lacquers. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail colors, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels, acrylic enhancements  & accessories.

ABOUT COTY INC.

Coty is one of the world’s largest beauty companies with approximately $9 billion in pro forma revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions - Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has over 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.