~Brand marks the occasion by naming rising cricketer Shafali Verma as its latest SWAG STAR~
National, 6 March 2020: This International Women’s Day, beverage brand PEPSI® is all set to celebrate the inimitable SWAG of India’s new generation. The brand today announced its association with SHAFALI VERMA, the rising star of Indian Cricket, as she joins the Pepsi universe as its latest Swagstar.
PEPSI® is taking forward its youth centric philosophy of HAR GHOONT MEIN SWAG and engaging with consumers through India’s favorite sport. Through this collaboration, the brand is inspiring people, especially women in sports to be their true self and stand by their choices. The 16-year-old will soon take over the brand’s Instagram page to showcase her take on the sport and the philosophy of SWAG.
Speaking on the association, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said,
“This Women’s Day, we chose to celebrate the spirit of womanhood by associating with Shafali Verma, someone who resonates with the SWAG traits of being self-confidence and self-belief and is a trail blazer in the sports field. We are proud to have Shafali as PEPSI®’s latest SWAGSTAR and with this association, we look forward to inspiring a generation of young Indian women as we tell her story of SWAG.”
The teen sensation and ace cricketer Shafali Verma added, “I am thrilled to be associated with an iconic brand like PEPSI®. Women are moving ahead in every sphere of life and it is time we live life confidently and on our own terms. I strongly believe in PEPSI®’s philosophy of encouraging people to be their true self and be effortlessly cool yet confident in what they aspire to be.”
After Mithali Dorai Raj, Shafali is the 2nd Indian woman player to top the Women’s T20I Rankings. She is also the youngest woman to play for India in a T20I match and last year became the youngest Indian woman player to score a half-century in international cricket. Last year, Pepsi collaborated with Late Smt. Charulata Patel, the octogenarian, acknowledging her love for cricket and her Swag to live her life to the fullest.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
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