VYRL Originals presents Akull’s latest song Bahana, the new normal for couples in love?

Watch it here: <https://www.youtube.com/watch?time_continue=1&v=qF7mhnWknus>

24^thJuly 2020:After delivering hits like ‘Laal Bindi’, ‘I Love You’ and ‘Laal Chunariya’ VYRL Originals artist Akull is all set to release his next song ‘Bahana’ which is a three part story series, which follows his previous years hit ‘I Love You’.

The artist who has created a niche for himself in the industry is known for his unique sound & style is all set to give his fans a treat with his next single - Bahana. For an artist who wears multiple hats, Akull has not only sung and composed but also directed the music video of Bahana as Diffuni (Akull x Ankit Jayn).

Staying true to his style, Akull captures his unique soundscape along with MellowD’s beautiful lyrics encapsulating the perfect lockdown emotion.

Bahana denotes a feeling to all the couples who are away from their lovers and showcases the profound yearning to meet one another amidst lockdown. As the video unfolds, it takes you through a visual and emotional journey of the couple from happier times together and to a point where Akull is left reminiscing old memories waiting to be by his lover, Livia (who was also featured in ‘I Love You’). His restlessness and craving to see his lover during the lockdown urges him to write & dedicate this song to her in an age where everything is excessive. As the song ends, the video hints at a third part to the series to be released soon.

It’s great to see an artist push the envelope with his song writing and storytelling with a refreshing visual presentation to engage audiences.Bahana is a song that will for sure resonate with the audience through its theme of love and longing especially in these COVID times.

Talking about Bahana, Akull stated “Bahana is yet another special song to me, after the kind of response I received for I Love You last year, I was very certain on creating a Part 2 of the story with Livia since everyone appreciated our chemistry. We are all currently living in a very interesting time and I thought this would be a perfect time to work on Bahana - Part 2 of the story & to give fans a refreshing take on what a lot of lovers must be experiencing. Together with Mellow D I was able to work on quickly completing the song to best highlight people’s emotions and with Ankit Jayn as Diffuni we shot and directed the video completely under lockdown, was surely challenging but loved the process. My team at VYRL Originals and I super confident about this one and I hope everyone enjoys and gives the song all the love & support as they have given me always.”

Commenting about the track, Vinit Thakkar, COO, Universal Music India & South Asia, stated, “Akull is a phenomenal singer-songwriter and music producer. With massive hits like 'Laal Bindi', 'I Love You' & ‘Laal Chunariya’ under his belt, he is set to enthrall his fans yet again with ‘Bahana’. His unique sound has struck a chord with fans all over the country & with this release he has reinvented himself to showcase a very different yet endearing side to his music. I am looking forward to 'Bahana’ adding another feather to Akull’s cap.”

About Akull:

Akull is a singer, music composer and producer born and brought up in New Delhi. Whilst growing up, Akull was influenced by several artists across multiple genres and after graduating from high school; Akull then proceeded to start his musical journey. Akull first learnt how to play the piano which helped him understand music composition and he quickly followed up by learning production to gain an insight into music arrangement and programming. Taking his knowledge forward, Akull moved to Mumbai and began to compose music for radio jingles and advertisement commercials. Akull then quickly elevated his passion for music composition by composing for artists from Punjab and Delhi. He recreated and sung an old Qawwali song ‘Sanu Ik Pal’ in an R&B/Bollywood space which was released in 2014 as a tribute to Nusrat Fateh Ali Khan. Fast forward to today, Akull is a quirky singer, songwriter who produces and composes his own musical content. Every aspect of Akull’s musical learning and perfecting his craft has led him to where he is today, and his music know-how allows him to be involved in every aspect of his releases. Apart from giving hits as a singer, he has also produced music for the title track of the movie ‘Malang’ making this as his Bollywood debut and followed by producing music for the track ‘Jee Karr Daa’. His latest track with VYRL Originals – Laal Chunariya has received much recognition for his great singer songwriter and composition abilities.

VYRL Originals – An EMI Records India Property:

VYRL Originals is Universal Music India’s platform dedicated to promoting and building the category and culture of non-film music in India. VYRL Originals is India’s first artist-focused platform and has been instrumental in introducing and developing some of the finest talent in the country. The artist-first and integrated approach with some of the finest marketing innovations across different releases has been the driving force of making VYRL Originals the most desirable music label for the artist community.