Mumbai, May 15, 2019:Zoya - the exquisite diamond
boutique from the House of Tata is renowned for its artistic designs and master
craftsmanship. The home-grown luxury brand now collaborates with ace stylist
Rhea Kapoor to present the Zoya Style Digest 2.0, offering a fresh and relevant
perspective on selecting the perfect jewellery to complement looks for a woman as she celebrates her personal milestones. Zoya’s
muse is a well-travelled, sophisticate who is aesthetically astute with a
modern and evolved outlook. The series of videos showcase the Zoya woman,
portrayed by Kainaz Messman, a successful entrepreneur who is getting ready to
receive a prestigious award and another Rhea's friend's mother, who is a
progressive modern woman who is getting ready for her daughter’s engagement.
The styling and the conversation around these have been thoughtfully put
together to reflect the mindset of the Zoya woman and the brands deep connect
with her.
Shares Rhea Kapoor, “Zoya Style Digest 2.0 is
all about celebrating personal achievements in a woman’s life and putting
together looks that bring out her very best on such occasions. Today, buying
jewellery has evolved from bridal to celebration of personal achievements. I
share my recommendations for these events, putting together and accessorizing
looks that highlight the power, creativity, strength and femininity that is
inherent in each woman.”
“I enjoy using Zoya’s pieces as it has a
differentiated language of design blending international aesthetic with Indian
craftsmanship. For me, a look tells a story, about the person and the occasion,
and each piece from Zoya’s collections has a beautiful tale of inspiration
behind it. Its impeccable craftsmanship makes the pieces stand out in a
memorable way, adding the right touch of glamour and style,” adds Rhea
Shares Amanpreet Ahluwalia, Business Head,
Zoya, “Zoya has spun fables in diamond, gold and precious stones. Rhea Kapoor
is India’s most experimental stylist as her craft is distinctive, modern and
classy. She understands the mind set of our audience very well. The videos
offer fresh insight into usingfine jewellery to complement your look for an
important professional or personal milestone making it powerful, beautiful and
of course inspirational.”
The film will be
available for viewing on Zoya’s Instagram handle @zoyajewels
ABOUT ZOYA:
Zoya, the exquisite diamond boutique from the House of
Tata is a
luxury brand of fine jewellery, renowned for its precision craftsmanship and
distinguished design. Zoya now enters its tenth year of
operations with a product created exclusively with the discerning, aesthetically astute
woman as its muse. Unique inspirations from cities, history, culture, art,
legends and the elements are translated into one of a kind design by its panel
of master craftsmen forming the genesis of Zoya’s myriad collections in
contemporary as well as traditional or fusion styles such as polka and kundan.
Zoya’s three stores in Mumbai and Delhi, showcase luxury in its most undiluted
form, and focus on providing an unmatched buying experience. Designed as exclusive galleries of fine design, each piece resonates
with reflections of Zoya’s inspirations from its journey around the world.
Please visit www.zoya.in for more.
Please visit www.zoya.in for more.
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