TARA SUTARIA BECOMES BRAND’S FIRST EVER INDIAN SPOKESWOMAN & IN CELEBRATION LAUNCHES TWO EXCLUSIVE CRUSHED LIQUID LIP SHADES
Mumbai, 18th May 2019: Bobbi Brown Cosmetics is proud to
announce its first ever Indian brand ambassador – Bollywood actress Tara
Sutaria, to magnify its original ethos of celebrating individual beauty and
women’s empowerment. A multi-dimensional artist, Tara is confident, bold and glamorous
and embodies the brand’s philosophy in her own individual way.
“I am incredibly excited to be the first Indian Brand
ambassador of such an iconic global brand, Bobbi Brown Cosmetics. Having grown
up in an arts environment I have a special appreciation for beauty both in reel
and real life. The brand’s inclusive celebration of confidence and individual
beauty, its cult products and broad range of shades for all skin tones makes it
timeless and especially relevant for the Gen Z - just like me.’’ said Tara Sutaria.
“We are delighted to welcome
Tara to Bobbi Brown as the first Indian face of the global prestige beauty
brand. The brand’s direction and vision to have a confident and independent
woman like her will definitely resonate with today’s modern Bobbi Brown
consumer while remaining true to its roots. With Tara, we look forward to
creating many such memorable campaigns that inspire women every day.” said
Rohan Vaziralli, General Manager, Estée Lauder Companies India.
In celebration of the partnership, Tara will
unveil two new handpicked shades, from the Crushed
Liquid Lip collection: Cherry Crush
and Juicy Date and feature them in
her first brand campaign. Crushed Lip Colour’s
feel-good formula wraps lips in full colour, giving emollient-rich moisture of
a balm and sweet sheen of a gloss for a plumped-up look and comfortable feel.
Tara picked a vibrant red and a pinkish brown shade to give her a flawless
day-to-night look in a swipe. She will be featured
across all digital, social and in-store platforms for all featured brand
campaigns.
About Tara Sutaria
Tara Sutaria is a Bollywood actress who started her
film career with Student of the Year 2. She
is a versatile trained dancer and singer who has received training in classical
ballet, modern dance and Latin American dances for the past many years. She
has recently made her debut in one of the most awaited movies of the year and
already receiving to lot of love and success with two films in the
pipeline.
In
1991, Bobbi Brown changed the face of beauty. With a powerful message to Be Who
You Are and a natural look to match, the brand was the first to offer makeup
for all women in a time when it was made for few. Bobbi
Brown Cosmetics is a global prestige beauty brand that empowers women to
embrace and enhance their individual beauty. Elevated and inclusive, premium
and personal, Bobbi Brown Cosmetics is a Beauté artist brand that offers luxury
products and an elite team of welcoming artists, so women don’t have to choose.
By pairing the best product with genuine guidance from artists, we translate a
world of makeup possibilities into a personal approach for every woman. Luxury
has never been so welcoming.
In India, we are currently present across 14 doors, and all
Nykaa Luxe and Sephora stores along with online presence on Myntra.com,
Nykaa.com, Sephora.nnnow.com and Shopper’s Stop.com. You can also follow us on
Instagram @bobbibrownindia
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