Saturday 18 May 2019

BOBBI BROWN COSMETICS ANNOUNCES NEW INDIAN CELEBRITY AMBASSADOR, BOLLYWOOD ACTRESS TARA SUTARIA

TARA SUTARIA BECOMES BRAND’S FIRST EVER INDIAN SPOKESWOMAN & IN CELEBRATION LAUNCHES TWO EXCLUSIVE CRUSHED LIQUID LIP SHADES
Mumbai, 18th May 2019: Bobbi Brown Cosmetics is proud to announce its first ever Indian brand ambassador – Bollywood actress Tara Sutaria, to magnify its original ethos of celebrating individual beauty and women’s empowerment. A multi-dimensional artist, Tara is confident, bold and glamorous and embodies the brand’s philosophy in her own individual way.
“I am incredibly excited to be the first Indian Brand ambassador of such an iconic global brand, Bobbi Brown Cosmetics. Having grown up in an arts environment I have a special appreciation for beauty both in reel and real life. The brand’s inclusive celebration of confidence and individual beauty, its cult products and broad range of shades for all skin tones makes it timeless and especially relevant for the Gen Z - just like me.’’  said Tara Sutaria.
“We are delighted to welcome Tara to Bobbi Brown as the first Indian face of the global prestige beauty brand. The brand’s direction and vision to have a confident and independent woman like her will definitely resonate with today’s modern Bobbi Brown consumer while remaining true to its roots. With Tara, we look forward to creating many such memorable campaigns that inspire women every day.” said Rohan Vaziralli, General Manager, Estée Lauder Companies India.
In celebration of the partnership, Tara will unveil two new handpicked shades, from the Crushed Liquid Lip collection: Cherry Crush and Juicy Date and feature them in her first brand campaign. Crushed Lip Colour’s feel-good formula wraps lips in full colour, giving emollient-rich moisture of a balm and sweet sheen of a gloss for a plumped-up look and comfortable feel. Tara picked a vibrant red and a pinkish brown shade to give her a flawless day-to-night look in a swipe. She will be featured across all digital, social and in-store platforms for all featured brand campaigns.
About Tara Sutaria
Tara Sutaria is a Bollywood actress who started her film career with Student of the Year 2. She is a versatile trained dancer and singer who has received training in classical ballet, modern dance and Latin American dances for the past many years. She has recently made her debut in one of the most awaited movies of the year and already receiving to lot of love and success with two films in the pipeline. 
About Bobbi Brown Cosmetics
In 1991, Bobbi Brown changed the face of beauty. With a powerful message to Be Who You Are and a natural look to match, the brand was the first to offer makeup for all women in a time when it was made for few. Bobbi Brown Cosmetics is a global prestige beauty brand that empowers women to embrace and enhance their individual beauty. Elevated and inclusive, premium and personal, Bobbi Brown Cosmetics is a Beauté artist brand that offers luxury products and an elite team of welcoming artists, so women don’t have to choose. By pairing the best product with genuine guidance from artists, we translate a world of makeup possibilities into a personal approach for every woman. Luxury has never been so welcoming.
In India, we are currently present across 14 doors, and all Nykaa Luxe and Sephora stores along with online presence on Myntra.com, Nykaa.com, Sephora.nnnow.com and Shopper’s Stop.com. You can also follow us on Instagram @bobbibrownindia

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