Social media campaign focusing on Mothers of children with Cerebral Palsy
Mumbai, 16 May, 2019: Finolex Industries, India’s largest manufacturer of PVC Pipes & Fittings today released a social media campaign on the occasion of Mothers’ Day. The campaign seeks to honor and encourage the mothers of children with Cerebral Palsy who work tirelessly to ensure a better future for their children. The video depicts the protagonist celebrating small successes of her child, instead of being stressed.
The company through its CSR partner Mukul Madhav Foundation have been working relentlessly in the area of Cerebral Palsy (CP). They crusade for inclusion of CP patients into mainstream society in order to ensure that the children and those who care for them live the best possible life under this peculiar circumstances.
Ms. Gayatri Chhabria, Trustee, Mukul Madhav Foundation said "Mission Cerebral Palsy commenced in 2015 with an aim to better the lives of those affected by the condition. So far we have impacted the lives of over 986 children across the district of Ratnagiri & Satara in Maharashtra. We accredit the success of this movement to the tireless efforts and support of all their mothers and this is a small tribute to every mother who has been a part of this mission.
Our mission has been successful in assisting the patients and their families. With constant intervention, support and therapy being provided at 6 Rehabilitation Centres by Neurosurgeons, Orthopaedics, Physiotherapists, Occupational Therapists, Speech Therapists, Audiologists, Orthotics and Optometrists from various hospitals across Pune, including Sancheti Hospital, Deenanath Mangeshkar Hospital, KEM Hospital, H V Desai Eye Hospital & Bharati Hospital, the mission has stirred a positive change."
Finolex Industries encourages its employees, dealers and representatives to be involved in their CSR work, especially in the area of working toward inclusion of CP patients into society. This initiative has been a one-of-a-kind intervention, which has involved everyone emotionally and physically, to help Cerebral Palsy children lead better and more independent live. So far around 986 children with CP have being effectively treated.
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About Finolex Industries:
Finolex Industries Limited, headquartered in Pune, is India’s largest manufacturer of PVC Pipes & Fittings. Our state-of-the-art manufacturing plants at Pune and Ratnagiri in Maharashtra and Masar in Gujarat provide excellent resources to better serve our customers. We have our own PVC resin manufacturing facility in Ratnagiri, set up in technical collaboration with Uhde GmbH, with Hoechst technology, which provides a consistent supply of superior quality resin to our pipe manufacturing plants. Our open sea cryogenic jetty, the first of its kind in the Indian private sector, has been the hallmark of our PVC complex. We are the first Indian PVC Pipes manufacturer to have been awarded the ISO 9001:2008 Certification.
Our major strength lies in our skilled workforce. We recognize and attribute our operating excellence and success to our employees. We have a widespread presence throughout the country, with a wide network of over 18,000 dealers, sub dealers and retailers who work as our extended arm in bringing our quality products to our customers. Our core values of quality, trust and integrity help us to build an unbreakable bond with both customers and stakeholders.
Our founder late Shri Pralhad P. Chhabria was a great advocate for spreading hope to those who feel they don’t have the right to be hopeful. He always said, “We need to go out and look for opportunities to help those less fortunate than ourselves, even if that service demands sacrifice.”
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