Mumbai 16th 2019: Lisa Mishra, a Chicago based artist and an online sensation is now exclusively signed with VYRL Originals for non-film music.
VYRL Originals, the unique platform dedicated to non-film music in India. VYRL has been instrumental in nurturing established non-film artistes and has served as a launch pad for upcoming non-film music talent. Lisa’s reprise version of Tareefan from the film, Veere Di Wedding led to a huge success by crossing millions of views across Instagram and YouTube. Her versatility in the genres of Rhythm & Blues and hip hop led to what ultimately became musical contributions in Grammy – winning album Coloring Book by Chance the Rapper and Emmy – nominated series Brown Girls. With a captive YouTube audience of over 170,000 subscribers on her channel, Lisa has created a space in everyone’s hearts with her melody and unique style.
Commenting on the announcement, Lisa Mishra shares “My passion for music has got me to where I am today. From teaching myself to sing and play guitar, to putting my spin on favourite tracks, I have always tried something innovative. Signing up with VYRL Originals for the music I do outside of films is definitely my first step towards achieving my dreams and creating a space for myself in the music industry.”
Speaking on the announcement, Vinit Thakkar, Senior Vice President, Universal Music Group, India and South Asia and EMI Records India said, “Lisa is an extremely talented artist and we are thrilled she’s a part of the VYRL family. We are glad to be a part of the next phase of her exciting musical journey. We are confident that this is the start of a long and successful relationship. Our focus on working with the best in the non-film music space and building the category will continue.”
VYRL Originals – An EMI Records India Property:
VYRL Originals is EMI Music India’s latest music property created to promote independent non-film music. This unique property is once again led by noted film director Mohit Suri - known for his excellent taste in music. Mohit will be curating every aspect of each track that is being produced. Right from the composers, lyricists to the singers, each of them have been carefully worked on and handpicked by the director himself. The sound will be in line with contemporary Bollywood music with great production values, albeit without the canvass of a film. The tracks under VYRL Originals will be launched simultaneously across every streaming service – in India as well as Globally - and will sit amongst today’s popular Bollywood songs giving the music lover a seamless listening experience.
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