The company that pioneered the 100% fruit based alcoholic beverage with its brand Fruzzanté is now present in Goa and plans to launch across half of India by end 2021
Mumbai, 15/4/21: Fruzzanté, a one-of-its-kind sparkling alcoholic beverage, is
now available in Goa. The company recently launched all its five variants namely
Pineapple, Mango, Chikoo, Starfruit and Strawberry, with a tasting event at the
Grand Hyatt, Goa, on 25th March 2020. Fruzzanté products can be
brought from retail stores in Goa and also some dine in places. The beverage is
distributed by Russ Enterprises in Goa. Mr. Russell Marshon, Owner, Russ
Enterprises is very positive about the brand and asserts “The new
generation consumer gives importance to the aspects of authenticity, novelty
and reliability while making consumption decisions and I believe that’s exactly
what Fruzzanté as a
brand stands for. Fruit wine is here to stay. It was an absolute no brainer for
me whether or not to bring Fruzzanté into the Goa market because it was a concept I genuinely
believed in and I’m happy to play a part in the success I’m sure it will be. More so, it will be a refreshing
tropical treat to tourists who flock to Goa year round as Beach and Fruzzanté just sync in perfectly.”
The impact of COVID-19 on the domestic food and beverage
industry was lesser due to the unique positioning of Indian market. The Indian
millennials are an exciting audience for the industry due to their increasingly
aspirational lifestyle, disposable incomes and exposure to global brands and
trends. After an initial challenge, Fruzzanté has been witnessing good traction
for its products including an increase in sales numbers. The Goa launch is part
of their growth and expansion strategy as well.
Speaking about this, Priyanka Save, Founder & Managing
Director, Hill Zill Wines, said, “#goagetsfruzzanté! We are now available
in the favourite tourist destination, Goa. It is both an exciting and humbling
time for us since we have managed to maintain a steady growth during the
pandemic as well. Customers can now enjoy our sparkling alco-bev in all the
five variants. Our aim is to make Fruzzanté products available in at least half
of India by end 2021.”
Fruzzanté is made completely from fresh fruits. It is a
gluten-free, vegan drink with no added colour or flavour. The brand is focusing
on creating drinks for people who wish to enjoy good experiential drinking. A
major USP of Fruzzanté is that it is a Ready to drink product in a 330ml pint
packaging which can be enjoyed anytime, anywhere, mixed or straight up.
“Goa is the showcase for products in India, especially in the
alco-bev space. We have entered Goa with the ambition to enter Karnataka, West
Bengal, Puducherry, Uttarakhand, Punjab, Himachal Pradesh, Meghalaya, Assam,
Arunachal Pradesh and Telangana by end of 2021.” quotes Mr. Deepak Bhatnagar, CEO, Hill Zill
Wines. The brand envisages helping the local farmers across Maharashtra by
sourcing directly from them and ensuring that they get paid their dues. Fruzzanté
is also set to expand its product range and add variants like Orange. Within the
next 5 years, their aim is to be available in all major metros and start
exporting too.
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