Thursday 29 April 2021

Amstrad Partners With Times OOH To Showcase Real-Time Weather Updates At Mumbai Airport’s T2 Terminal

Mumbai, April 29th 2021: Amstrad All Season Air Conditioners aim to solve the weather woes of all Indians with just one appliance. A hot and cold AC works in all weathers by offering instant cooling in summers and warmth during winters, even dehumidifying in the rains. 

For the first time at Mumbai Airport, live weather updates, sponsored by Amstrad, built brand synergies with the solution the brand offers. Amstrad All Season Air Conditioners now provide up to the minute updates of weather conditions for all departing passengers via a network of 56 screens spread throughout the passenger journey. 

“This sponsored update displays the weather at Mumbai to all returning passengers flying out from Mumbai Airport. The campaign also allows for outgoing travellers to think about the temperature in their own hometown. This, coupled with the high dwell time at the airport, the swiftly approaching summer, and people spending more time indoors, would, I imagine, make people ponder over which air conditioner to invest in. This campaign from Amstrad is marketing at its finest!”, says Sumit Chadha, Business Head, Mumbai Airport - Times OOH.

Times OOH has also developed this live feed capability at the Mumbai Metro and Indore and Coimbatore Airports.

About Times OOH

Established in 2005, Times OOH has emerged as the undisputed leader in the Indian outdoor Advertising industry. Its success stems from the ability to provide a national network of comprehensive and customised OOH solutions to advertisers, giving them the flexibility to target mass as well as niche segments. It has brought to life OOH advertising’s inherent benefits of freshness, freedom and scale through innovative display and engagement options and then gone a step further by offering flexibility and pin-pointed targeting solutions with its digital network. It also owns exclusive advertising rights at properties Airports, Metro, and Street furniture in India and Mauritius.

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1 comment:

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