The
channel announces launches of Hitler Kalyana and Puttakkana Makkalu
along with a content refresh of the top 6 primetime shows
Bangalore, 13th April 2021: ZEE Kannada, leading Kannada General
Entertainment Channel, went big with the Festival Celebrations ahead of this year’s Ugadi. This
Kannada new year witnessed ZEE Kannada teasing the audience with a glimpse of
what’s in store within their favourite shows and characters as part of a
Content Refresh exercise. It was done
with style and grandeur during the ZEE Kutumba Utsava event which saw all the
ZEE Kannada characters come together to celebrate Ugadi.
Staying true to the brand philosophy, 'Bayasid'dha
Bāgilu Tegiyōṇa', which translates to “Open
Doors to Possibilities”, to inspire viewers, especially women, to take
initiatives and rise above circumstances to craft their own destiny, the
content refresh exercise will see ZEE Characters surging ahead in quest of
their goals which the audience have been curiously looking forward to over 100s
of episodes. The channel also announced the launch of two new fictions whose
lead characters reflect the channel’s brand philosophy. The ZEE Kutumba Utasava also saw the powerful
Naari Shakti of ZEE Kannada unveil the specially crafted promos which gave the
audience a glimpse of the ‘high points’ that are coming their way.
Based on the insights from extensive
consumer research, Zee Kannada’s content refresh aims to provide entertaining
content to its audience that they are most expecting and cater to their
anticipation. This content refresh exercise includes inducing radical
developments in the storylines of Kamali, Paaru, Gattimela, Jothe Jotheyali, Sathya
and Naagini 2, along with the announcement of the launch of two new fiction
shows, Hitler Kalyana and Puttakkana Makkalu that will keep viewers glued to
the channel during the upcoming competitive season of IPL and other competition
IPs.
The channel has also crafted 6 brand
ident films which reflects the Kannadathana from across the length and breath
of Karnataka. The films are aimed to
trigger the pride of being Kannadigas through beautiful and honest portrayal of
various cultural levers and connecting them with ZEE Kannada’s brand philosophy
of Bayasida Baagilu Tegeyona.
The campaign breaks with an
extensive multimedia plan, for over 12 weeks, covering the length and breadth
of Karnataka, ensuring a top-of-mind recall amongst its audience.
Commenting on the brand content
refresh, Raghavendra Hunsur, Business Head, Zee Kannada and Zee Picchar,
said “The guiding philosophy at ZEE Kannada has always been to bring in
fresh and differentiated content to our viewers. With the launch of the two
fiction shows and the newly curated high points for the current series, we hope
to further heighten the entertainment quotient for our viewers. Staying true to
our brand promise of 'Bayasid'dha Bāgilu Tegiyōṇa'
we are sure that the storyline of Hitler Kalyana and Puttakkana Makkalu along
with high points will manage to strike a chord with our audience. We are
hopeful to further strengthen this bond with our unwavering commitment of
providing compelling and meaningful stories which would ‘open the doors of
possibilities.”
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