Mumbai, 11th May 2019: Bollywood’s new discovery who recently made her first
blockbuster debut, ‘Tara Sutaria’ has been announced as the face of India’s
most respected designer Ritu Kumar’s pret line ‘Label Ritu Kumar’ for their new
Spring Summer 19 collection – Native Spirit.
Tara looked
vivacious in a …… as she walked the ramp of a fashion show hosted by the brand
and also unveiled the new collection. The fashion show was a representation of
their brand’s stunning silhouettes and statement making styles.
It is of no
surprise that Tara Sutaria comes to mind while thinking of ‘boho chic’. She’s
whimsical, unconventional and most of all, stylish. Label’s new collection
celebrates individuality and self-expression. Let Tara style you this summer,
let her bring out your inner gypsy, the new you, the free you.
Speaking about the association with Tara for another
season, Amrish Kumar, CEO, Ritu Kumar
said, “Tara epitomizes the free spirited and stylish LABEL girl. Our new
collection caters to young women who know what they want, who understand trends
but are not slavish to them. Tara is the new age bohemian and we love her spin
on fashion and style.”
The “Native Spirit” collection draws inspiration from imagery and
art. It infuses these inspirations with romanticism and touches of Indian
motifs. Think 3D embroidery, scarf prints, washed denims with a touch of
vintage cowboy glamour. The brand finds itself to be drawn towards long flowy
dresses, paisley motifs, geometrical prints- everything a Label girl needs to
be unconventional this spring. Functional and fashionable, the new collection
caters to the girl-on-the-go. Asymmetrical hemlines, floral prints and delicate
lace detailing are key elements of this line.
The collection will be available
across India & internationally in Label Ritu Kumar stores & online at
www.labelritukumar.com.
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