Mumbai, September 26, 2019: Buyers looking for affordable property in an otherwise expensive market like the Mumbai Metropolitan Region (MMR) have a reason to cheer this festive season, as the data trends by Proptiger.com suggest that a large part of the ready-to-move-in unsold stock in this property market are units priced within Rs 45-lakh budget. A recent data released by Proptiger.com, owned by Elara Technologies Pte Ltd, that also owns Housing.com, Makaan.com and FastFox.com, showcases that developers had an unsold stock of over 2.93 lakh units till July 2019. Of these, over 1.41 lakh units (over 48 per cent of the stock) are priced within Rs 45 lakh.
In order to boost demand in the affordable housing segment, the government has taken several landmark decisions in the recent past. Apart from increasing the tax deduction limit to Rs 3.50 lakh on the interest component of home loans taken for purchase of units priced within Rs 45 lakh, the government has also unveiled its plans to relax external commercial borrowing norms to boost demand in this segment.
While lending rates are already at record low with the banking regulator Reserve Bank of India reducing the repo rate to a nine-year low of 5.40 per cent this year, the government plans to offer even lower rates to government employees to provide impetus to the overall economy by way of triggering growth in the second-biggest employment generating sector in the country.
Mani Rangarajan, Group Chief Operating Officer, Housing.com, PropTiger.com, Makaan.com, and FastFox.com said, “We expect home sales to see a remarkable improvement in the MMR this festive season. While the government has launched a slew of measures to make purchases of affordable homes quite lucrative, easy availability of ready-to-move-in homes in this category only makes it more convenient for buyers. We are certain that property seekers who had put their purchase plans on hold, due to monetary constraints, would make good use of the low interest regime now.”
The government has also launched the Rs 20,000-crore stress fund recently for the real estate sector, which would particularly benefit stuck affordable housing projects that could soon be finished through last-mile liquidity support.
Majority of the unsold stock in the MMR is concentrated in Thane West, Dombivali, Neral, Mira Road, Panvel, Virar and Chembur. While the largest number of 2BHK and 3BHK homes are available in Thane West (13,766 and 4,306 units, respectively), Neral has the biggest concentration of 1BHK homes (8,599 homes), a widely popular choice among Mumbai property buyers.
Data also shows a total of 59,042 units were delivered in the first half of 2019, the highest number of housing delivery recorded in the first half of a year since 2014. Nearly 41 per cent of this stock (24,188 units) was housing units priced within Rs 45 lakh.
A total of 26,400 units were launched in the MMR in the first six months of this year while 54,213 homes were sold during the same period, as per the data. Majority of the units launched and sold during this period were affordable homes. While 44 per cent of newly launched units were priced below Rs 45 lakh, the same is true for half of the homes that were sold between January and June this year.
About Elara Technologies Pte. Ltd.
Singapore-based technology services company Elara Technologies Pte. Ltd is the owner of Housing.com, PropTiger.com,
Founded in 2012, Housing.com is India’s most innovative real estate advertising platform for developers, real estate brokers, home owners and tenants. The company offers the largest selection of verified listings in India through a trained team of data collectors, analysts and auditors. The one-of-a-kind Data Sciences Lab at Housing.com analyses a significant body of data to allow buyers and sellers to make intelligent decisions.
PropTiger.com is India’s leading digital real estate advisory firm offering a one-stop platform for buying residential real estate. Founded in 2011 with the goal to help people buy their dream homes, PropTiger.com leverages the power of information and the organisation’s deep-rooted understanding of the real estate sector to bring simplicity, transparency and trust in the home buying process.
PropTiger.com helps home-buyers through the entire home-buying process through a mix of technology-enabled tools as well as on-ground support. The company offers researched information about various localities and properties and provides guidance on matters pertaining to legal paperwork and loan assistance to successfully fulfil a transaction. Since inception, the PropTiger.com team has facilitated the sales of close to 25,000 homes worth nearly US$2.2 billion.
Makaan.com was acquired by Elara in May 2015, with a vision to establish a true "marketplace" in real estate. With consumer ratings on more than 30,000 sellers, credible listings data and real-time intelligence on property search, makaan.com has quickly emerged as the preferred partner for consumers looking to rent, buy or sell a home. With its unique post-paid advertising fees model and value proposition of no upfront fees for sellers, makaan.com has grown to have more than 45,000 active sellers with over 15000 active brokers in a short span of time. makaan.com offers its online consumers the maximum property options and has become one of the largest advertising platforms in online real estate in India with 1 million residential properties listed across the country.
Makaan.com was recently selected as a runner up in the Most Innovative Platform category at a global event in the ICMA event held at Vienna, Austria.
FastFox.com is an online-to-offline (O2O) brokerage firm that works in partnership with other brokers and landlords to list residential properties online for rental purposes.
FastFox.com has pioneered the revolutionary ‘Open House’ model for rentals in India, in which a house is open for viewing by home seekers for a scheduled period of time.
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