[India, September 13, 2019]ASICS,
the Japan based footwear-company, today announced youth icon and Bollywood
star Tiger Shroff as its brand ambassador in India. This association is a step towards the brand’s expansion
into SportStyle and athleisure.
Sharing a
common goalof making people move,
this partnership will see Tiger Shroff join hands to underscore the brand’scommitment
in India of finding inspiration through fitness. The agile actor has always
been a martial arts enthusiast and is someone who takes fitness seriously,
thereby seamlessly fusing into the brand’s ideology of holistic health of both,
mind and body. This association will also see the India launch of the global #IMoveMe
campaign – a contemporary expression of their founding philosophy ‘Anima Sana
In Corpore Sano’ – a sound mind in a sound body.
Speaking on
the association, Rajat Khurana, Managing Director - ASICS India Pvt.
Ltd., said, “As a brand, we are extremely
delighted to bring on board India’s most promising and versatile actor, Tiger
Shroff as theASICS Brand Ambassador.Our
collaboration with Tiger Shroff is special because apart from being a youth
icon, he is passionate about being fit and staying stylish. Our aim is
to reach out and connect with a larger audience by putting forth our consumers a distinct mix of lifestyle and sportsofferings
and widen the product portfolio. This association isan extension of the
brand’s ‘I Move Me’ campaign and we are
confident that it will reinforce our brand ideology and leadership in the
market.”
Sharing his
enthusiasm about this partnership with ASICS, Tiger Shroff said, “I am absolutely thrilled about representing
one of the leading performance wear brands in the world. ASICS has constantly been my go-to gear – be it at the gym, during
vacations or even while travelling- I always have my ASICS on! The brand
ideology of ASICS resonates perfectly with my fashion and fitness
sensibilities.I want to make the most of our association where we
inspire and motivate people to ‘move’ and bepart of the
larger global movement started by ASICS”
The highlight
of the new Autumn/Winter collection is the extra bouncy and remarkably
comfortable, GEL-QUANTUM 360™ that blends premium style and technology.
The shoe infuses sport into a futuristic look, pulling inspiration from GEL™
technology, cushioning and the authenticity of its design. The GEL–QUANTUM 360™
5 seamlessly mixes bold design and performance, making a strong style
statement.
The GEL–QUANTUM 360™ 5 is available across all ASICS stores
in India.
About ASICS
Anima Sana In Corpore
Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which
ASICS is derived and the fundamental platform on which the brand still stands.
The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka
and is now a leading designer and manufacturer of running shoes, as well as,
other athletic footwear, apparel and accessories.
ASICS India currently has 37 stores in 25 cities across Metros, Tier1
& Tier2. ASICS is targeting to open 6-7 stores in 2019, raising the store
count to 40-45 approx. More details can be found athttps://www.asics.com/in/en-in/store-locator
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