Bonn Group launches highly-engaging Consumer campaign ‘Bonn Bread Khao Har Minute Inaam Pao’ for their consumers

·         Consumers can win attractive prizes every minute, hour, day, week and fortnight

·         The month-long campaign also has a bumper prize

New Delhi, September 20,2019: Country’s leading bread and biscuit maker Bonn Group has launched a month-long campaign ‘Bonn Bread KhaoHar Minute InaamPao’ to lure their existing consumer base and develop a new customer support across their markets in Northern India and create awareness about their wide-range of products that are available in the market.

This innovative campaign resonates with brand’s philosophy of providing the best to its consumers and builds a confidence and trustability among audience. Under the campaign, customers have to purchase any of the Bonn breads –BONN Prime Time White Slice Bread, Premium Sandwich Bread, Brown Hi-Fibre Bread, Garlic Bread, Multigrain Bread, AttaWholewheat Bread, Healthy Slice Bread and have to send a SMS, writing BONN (SPACE) along with the offer code, to 8652631525.

Bonn is offering every minute prize – Paytm Cashback Rs. 30 and every hour prize – Paytm Cashback Rs. 50. Besides, the campaign also has every day prize – Gold Coin, every week prize – Mobile Phone,every Fortnight Prize – Two Wheeler along with a bumper prize – Car.

“Bonn believes in persistent innovation and being the leaders in the Category, it is prime responsibility of the brand to keep striving for innovations and Keep engaging the consumers with healthy and lifestyle products. We are aggressively eyeing turnover of Rs 1,000 crore in next two years and it is driven by diversification of products and expansion across the country. This campaign will give a fresh appeal to the brand and will also enable to retain the existing customer and develop a new consumer base” said Mr. Amrinder Singh, Director, Bonn Group of Industries.

The campaign will also see the participation of The Bonn’s NUHEALTH range of breads – ActiveHeart, Active Nutrition & Digestive Balance all of whom provide a mix of vitamins, protein, iron and a host of other nutrients for a balanced and a healthy diet.

About Bonn Group            

BONN is a quality driven FMCG Company which was founded more than three decades ago in 1985 by the visionary Mr. Manjit Singh. The brand ‘BONN’ has become synonymous with Bread& Bakery in many cities in North India where the company enjoys a dominant market share. The head office is based in Ludhiana. The Group produces a range of food products including Bread, Biscuits, Cakes, Rusk and Cookies that are sold in India and exported to about 55countries in over three continents.The company, the winner of National Award for Quality Products from the government of India, has certifications like HACCP by ‘DNV’ (a certificate body of Netherlands) and ISO 9001:2000certifications by ‘DNV’. It is also approved by Bureau of Indian Standards and has also got BRC Certification.

The company has 11 manufacturing plants spread all over north India. The company is fully integrated having its own fleet of more than 500 trucks and an in-house setup for developing for packaging.

BONN Group is a pioneer in starting production of cookies on an industrial scale in India. The company is deemed to become the most preferred FMCG Food Brand with Pan-India presence in the near future with bread, biscuits, Cake, Rusk and other products.

Understanding the changing consumerism, the company has introduced La Americana Gourmet which comes with “NO ADDED Preservatives” targeting consumers looking for lifestyle food products.