Friday, 6 September 2019

P MANGATRAM JEWELLERS LAUNCHES ‘THE MASTER SERIES’ AT IIJS 2019- A TRIBUTE TO ITS MASTER ARTISANS


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Artisans have remained a major force behind the success of the Indian jewellery industry. They are our pride who inspire the world by their creativity, innovation and craftsmanship. Uplifting the lives of the karigars is uplifting the industry. P Mangatram Jewellers, a leading name in the world of studded jewellery has taken an initiative to preserve the oldest art form of handmade jewellery. The company celebrates artisanship by partnering with these artisans, empowering them and showcasing mesmerizing pieces of art that have lasting social impact. The Hyderabad based jewellery powerhouse has now launched ‘The Masters Series’ at IIJS 2019 as a tribute to the wonder of artisanal excellence.
Designed by a team of Master Artisans Ashick, Debasis Bank, Surajit Dhara, Judiste, Sagar Roy, Shyam Mondal, Prabhas Samanta, Pradeep Digar and Shekhar Kumar Das, ‘The Master Series’ encompasses rings, necklace, earring, pendants and bracelets. It took these artisans 300 to 500 hours to create each masterpiece that feature extravagantly detailing, hand-engraving and settings in a perfect amalgamation of solid gold, precious gemstones and diamonds. The series honors the cultural creativity of our artisans by showcasing mesmerizing pieces that were exclusively handcrafted by them.
“The Master Series is our tribute to the master artisans who are the real gems of the jewellery industry. Over the years we have seen that most of our clients are keenly interested in understanding the detail of our workmanship. This is where our artisans have won us laurels across the globe. It takes years of practice to get the right finish for the jewellery. The personal attention to minute details that the artisans infuse in their work is visible in the masterpieces they create. We owe every bit of our success to our artisans as they are the soul of our enterprise”, says Sanjay Gulabani, Director, P. Mangatram Jewellers Pvt. Ltd.
‘A sign on jewel’ an initiative by P. Mangatram Jewellers is another step towards respecting and acknowledging artisanal talents. Now each of the handcrafted designs will be accompanied by a signature of the artisan who crafts the jewellery.
“It is a real treat to watch artisans create intricate pieces with such consistency. Each of the pieces is one-of-a-kind and synonymous with quality and a special touch by the artist. As an illustration of this true craftsmanship, every design will bear a signature of the artisan that will make the creation more special” adds Sanjay Gulabani.
P Mangatram Jewellers today remains the most preferred studded jewellery manufacturer for top retailers in India and international markets. The company primarily export its precious and semi-precious studded jewellery largely to UAE & USA.

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