Mumbai, 10th October 2019: After back to back heart-wrenching tracks ARJUN KANUNGO brings to you the party banger for the season ‘Hona Chaida’ presented by VYRL Originals. This track is sure to alter the party anthems across the clubs. Arjun Kanungo, after a series of applauded songs, has added elements of new age electronic beats making an energetic trap song ‘Hona Chaida’. The song is a mixture of pop and rap with sensational electro beats that will surely appeal to all the partygoers and will make you step on the dance floor as soon as the tune hits the ears.
The song carries a mischievous attitude throughout, describing an artist’s inner feelings, dreams and endeavors. Mayur Puri has beautifully described these emotions in a subtle manner that purges the thin line between ambitions, dreams and belief. A song that starts with momentary goals, ends with a proud commitment to self, a promise to be patient with results and to have faith in the right direction.
Arjun has always pushed his boundaries when it comes to his music and the same is reflected in the visuals of the video directed by Vishal Handa. The video truly brings out the vibe of a magnificent party and breakfronts the spirit of living life to the fullest. A must watch section of the song is the rap presented in an infinity mirror which makes the song iconic in its own way. Following his repute; Arjun Kanungo has given his fans a sing-along party banger allowing them to anticipate the fresh feels of the music video.
Speaking about Arjun Kanungo’s new release, Vinit Thakkar, Senior Vice President, Universal Music India & South Asia, shares, “Arjun Kanungo is an immensely talented and versatile artist. After his back to back heartbreak trilogy hits with VYRL Originals, we are delighted to present ‘Hona Chaida’ which is a dance number and is Arjun’s forte. The track has a unique appeal and I am sure it will be loved by the fans in the upcoming festive season.”
Speaking about his new release, Arjun Kanungo said, “I think versatility is the most important factor for any artist and as a singer I want to give the listeners a variety of songs. It’s not a thought-out plan but something that is instinctive. This track ‘Hona Chaida’ is an all-out party number and with the festive season over us it’s expected to be another chartbuster. When it comes to non-film music, VYRL is the biggest platform out there. I’m just glad that we all were on the same page from day one. I hope the listeners enjoy it’s as much as we did, creating it.”
About Arjun Kanungo:
ARJUN KANUNGO is a Singer, Songwriter, Composer, Actor and Entrepreneur from Mumbai, India. With several hits and 600 million + streams in over 3 years; he is one of India’s most recognizable Popstars. Starting his Pop career in 2015 with the breakout hit ‘BAAKI BAATEIN PEENE BAAD’ alongside Rapper BADSHAH; his songs have become a staple on TV and Radio. Music aside, ARJUN KANUNGO is a trained actor from the Lee Strasberg Theatre and Film institute and is also the Managing Director of Promethean audio; a chain of recording studios and the Director of Promethean Design, a construction and design firm which specializes in acoustic treatment. Whilst being associated with VYRL ORIGINALS, pop icon ARJUN KANUNGO has collaborated with the beautiful songstress, MOMINA MUSTEHSAN creating the VYRL SUPERHIT “AAYA NA TU”; JONITA GANDHI for “SAR UTHA KE JIYO”, an upbeat number partnered with HDFC LIFE and has received immense love for his single release in January 2019 named “TU NA MERA”. Prince of Pop and Ballads, ARJUN KANUNGO pours his heart out in the painful and emotional “WOH BAARISHEIN” which is penned by “Galliyan” lyricist MANOJ MUNTASHIR. The much talented and versatile artist has recently done a track ‘Nadaaniyaan’ which is from the movie directed by Shonali Bose a Hindi feature film ‘The Sky is Pink’ starring Priyanka Chopra and Farhan Akhtar.
VYRL Originals – An EMI Records India Property:
VYRL Originals is Universal Music India’s platform dedicated to promoting and building the category and culture of non-film music in India. VYRL Originals is India’s first artist-focused platform and has been instrumental in introducing and developing some of the finest talent in the country. The artist-first and integrated approach with some of the finest marketing innovations across different releases has been the driving force of making VYRL Originals the most desirable music label for the artist community.
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