~The event witnessed some unique blend of fabrics and distinctive looks of Amitabh Bachchan from the Kaun Banega Crorepati – GRADO Association~
4th October, 2019, Lucknow; Industry pioneers and a fashionable name to reckon with, Power Brand ‘GRADO’ Luxury Fabrics today held an exclusive event in Garha Bhandar in Aminabad, Lucknow - to showcase its new festive collection.
The brand has made its mark and expanded its market share through strategic alliances and partnerships across the year. Another feather in their cap is the recent association with the latest season of Kaun Banega Crorepati, as their Associate Sponsor and the Official Wardrobe Partner
Now in an effort to strengthen their retail presence even further, the brand is looking at prominent loyal stores across the breadth of the country to promote their festive collection through.
The event in Lucknow witnessed a melange of unique fabrics - such as Streeza collection - which is known for its 4-way stretch resulting in extra comfort. These innovative fabrics are now available at all leading retail stores PAN-India.
Commenting on the occasion; Manish Shukla (CMO – GRADO by GBTL) said; “This is our attempt to reach out to customers, our brand custodians in a more personalized manner. With the Streeza collection of stretch fabrics, we are going to further consolidate our position of being the pioneer of neo-stretch products in the market and assert our market leadership. With a rich repository of fabrics to choose from, namely, poly viscose blends to cotton blends to wool blends, ‘GRADO’ from The House of GBTL offers maximum product segments across a varied range of price points thus addressing the need of every consumers under the brand name ‘GRADO’. With this activity we aim to integrate the same with our new festive launch.”
Setting new benchmarks in the world of textiles, ‘GRADO, is well-known in the premium and luxury fabrics segment.
The event also showcased some top styles and choices of Mr. Amitabh Bachchan - the ‘Shahenshah of Bollywood’ - and the brand ambassador for GRADO! The KBC inspired collection for GRADO will hit the market very soon and is sure to create a big impact.
“GRADO has a large segment of fabrics and most of the ranges sell spectacularly well amongst others. Especially in northern belt due to various factors like quality, comfort, design diaspora, classic textures and retailing price point. Their Streeza collection and 20% wool products are rolling off the counters at a very rapid pace. Majority of retail sales are through this brand alone! Consumers come in asking for the brand and immediately connect with Amitabh Bachchan as the brand ambassador; and the phenomenal impact through being the Official Wardrobe Partner for KBC.” said Prem Rastogi, Owner – Lucknow’s leading retail store Garha Bhandar
Details of the fabric:
• Stretch Cotton from GRADO by GBTL
Why choose this?
The brand is a pioneer of the Stretch cotton fabric this fabric is known for its features to combine the breathability of cotton with the elastane for comfort.
More about the fabrics:
These fabrics are easy to carry throughout the day and are available in a diverse colour palette – blacks/greys/browns/navys for formal pants & pops of colour for fancy jackets.
What garments can be made from them?
The fabrics is used to make every day wear of suits, jackets and trousers. Try a jacket with patch pockets for utilitarianism.
• 20% wool and all-season wear from GRADO by GBTL
Why choose this?
20% wool and all-season wear makes the garment look as good as new even after multiple use.
More about the fabrics:
Fine Denier Polyester is blended with Superfine Wool micron and has elasticity and is wrinkle resistant.
What garments can be made from them?
Excellent for jackets - these fabrics are best sellers for the upcoming festive and winter season.
Try a jacket with elbow patches for a vintage look.
• TR fabrics by GRADO by GBTL
Why choose this?
It is a premium –grade fabric which is soft to touch and has a wonderfully comfortable texture.
More about the fabrics:
The fabrics are available in a diaspora of colours, patterns and textures – from solids to pastels to brighter colours.
What garments can be made from them?
The fabrics is used to make suits, jackets and trousers.
This range is very popular especially in festive season festive season as these fabrics go well to make bandhgalas or sherwanis.
• Poly viscose fabrics by GRADO by GBTL
Why choose this?
The brand has a superlative reputation for its poly viscose fabrics. These fabrics are good handle to handle and drape, they span across light weight to slightly more dense options.
More about the fabrics:
Available in myriad colours from bright like purple, oranges, pinks etc. to the more classic colors.
What garments can be made from them?
This is a wonderful fabric to stitch a three piece contrast suit (jacket & trouser in one colour and the waistcoat in another).
About GRADO:
GRADO is a new-age brand from the House of GBTL and OCM with one of the greatest celebrity of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador. GRADO caters to maximum product segments and across a range of price; so there is comfort and style for everyone. The product positioning and price points plays an important role in increasing potential for trade thereby, increasing not only the retail size, but stirring the consumer thought set too. From an end-consumer viewpoint, the composite Power Brand ‘GRADO’ offers a rich origin of fabrics to choose from, namely, Wool, Wool blends, PV, PV blends, Cotton and Cotton blends, TR etc.
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