realme has planned 4 multi-city music concerts by Guru Randhawa and Divine and 11 campus festivals
Mumbai, October 18, 2019: realme, the fastest growing smartphone brand in India, that resonates with the young generation has kick-started India’s biggest concert ‘realme Sundowner’ – a campus platform to enjoy great music with top-notch artists. Mumbai witnessed an exhilarating evening of ‘realme Sundowner’, which was held at IIT Bombay. Approximately 10,000 students enjoyed an electrifying performance by musician Guru Randhawa, and made the crowd sway to his hit numbers.
This initiative is part of campus connect campaign for the youth by the brand. Divine, the India Rapper, has also been roped in by realme, who recently performed at Vellore Institute of Technology in Chennai and will also give an upcoming performance in Guwahati at Royal Global University on October 23, 2019.
Speaking about the multi-city campus campaigns, Mr. Madhav Sheth, CEO, realme India said, “We are happy to associate with young and talented performers like Guru Randhawa and Divine. This festival will truly be a one of a kind experience for our youth and realme fan communities of Jalandhar, Mumbai, Chennai and Guwahati. We have also launched the multi city-campus programs that brings youth together and help students realize their passion in different fields. By 2020, we aim to collaborate with over 100 colleges for their campus fest.”
realme, also launched the Campus Star Program across 40 colleges and is sponsoring 11 campus fests in leading colleges like IIT Delhi, Sophia College and NIT, Trichy. Through this campaign, realme plans to provide a platform for youth to take a leap and explore their passion.
The first leg of this multi-city concert commenced with Guru Randhawa, Indian singer, songwriter and music composer performing at Lovely Professional University in Jalandhar. The concert was attended by more than 20,000 students.
realme, which provides high-quality products for the youth of the country, has always been closely connected with the student community. They have launched multiple devices on college campuses like realme 2 Pro in Amity University, Noida and realme 3 Pro in Delhi University, North Campus. The brand is known to offer a wide range of sophisticated and advanced products for the youth at the best price-points. And over a short time-span has established an unbreakable bond with its users making them, true brand ambassadors. These youth initiatives for student’s aims to showcase their talent, receive national exposure, and win exciting prizes.
About realme
realme is a technology brand that specializes in providing high-quality smartphones with best design and performance. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young team who have rich experience in the smartphone industry. realme is committed to offering powerful performance, stylish design, sincere services and exploring more possibilities of smartphones. realme has launched 13 products, which includes
realme 1, realme 2, realme 3, realme 2 Pro, realme 3 Pro, realme U1, realme C1, realme C2, realme 3i, realme X, realme 5 and realme 5 pro and realme XT.
As per both Counterpoint and IDC, realme has become the 4th largest smartphone brand in India since Q4 2018. CMR has claimed realme as No. 1 Quality Smartphone Brand in India with the lowest return rate and the highest customer satisfaction on reliability.
For more information, log on to www.realme.com
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