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Mumbai, 4th October 2019:
Sterling Reserve Music Project launches “You for Sure”, a debut track composed and by electronic producer and songwriter, VADE and singer and songwriter, AWEDI.
The melodic, playful track marks the first lyrical collaboration between Vade and Awedi. The song, “You For Sure,” is reminiscent of the first love in one’s life and the moments shared between the couple.
In the initial stage of its making, the track was an instrumental melody arranged by Vade. Vade and Awedi exchanged ideas regarding the theme of the song and a few studio sessions later, they had completed the lyrics together and recorded the track. Vade evolved the initial drop to a more dance oriented one resulting in the definitive sound of the track.
The music video, in sync with the song’s theme, revolves around looking back at your first love and the first moments experienced with them. Creatively led by Harman Singh Singha, this is his debut music video production and features contemporary dance artists Eden Pereira and Sonakshi Amitabh, with choreography led by Kush Gupta. The video has been directed by Sahir Raza and Medium Rare Productions.
Speaking about the song, Vade said, “I'm glad my debut release, “You For Sure,” found a home at the Sterling Reserve Music Project. It's a special song for Awedi and I and we are happy to work with a platform like Sterling Reserve Music Project to put it out.”
Speaking about the song, Awedi said, “You For Sure is a simple song with a great vibe. Vade and I had a lot of fun making this one. I'm glad it found the right platform with the Sterling Reserve Music Project. Hope everyone loves it as much as Vade and I do.”
Speaking about the release, Devraj Sanyal, Managing Director and CEO of Universal Music & EMI Music, India & South Asia said,
“The Sterling Reserve Music Project proudly presents “You For Sure” by Vade featuring Awedi with a video that’s just plain brilliant. Eden Pereira and Sonakshi Amitabh, the dancers in this video bring to life the love, passion & energy of young love in way that’s both touching & electric all at once. Both Vade and Awedi have done an incredible job around the track and we are extremely delighted and gratified to embrace them into our Sterling Reserve Music Project family. Electro pop is the musical language of the youth & it’s fits seamlessly with our vision for the project where every genre and every language is embraced & encouraged to be expressed by the medium of music.”
Sharing his thoughts, Bikram Basu, Chief Operating Officer, Allied Blenders & Distillers said,
“We have found yet another upcoming artist with potential to grow, through the Sterling Reserve Music Project. This track is sure to melt hearts. The response we’re getting on the platform is genuinely overwhelming and we’re really proud of all the support we are garnering from musicians across the nation.”
ABOUT STERLING RESERVE MUSIC PROJECT:
Sterling Reserve Music Project is the region’s first enabler platform to discover, incubate and promote emerging musical talent from India. The project aims at elevating and supporting the independent music scene in the country by giving musicians a platform to showcase their talent.
Artists can send their song demos to sterlingreservemusicproject@
About VADE:
Vade’s tryst with music sprouted at the tender age of eight and has been a driving force in his life ever since. Vade’s affection towards electronic music and his knack for learning musical instruments led him to pursuing music production and Djing. Over the years, Vade has developed a strong bond with a wide network of international musicians and collaborated with them. Vade’s youth is no reflection of his maturity as an artist, with his talents mirroring within his remixes for platinum selling artists and more recently, his anthem for the global clothing brand Levi’s - showing signs that this is just the beginning of a long, successful journey for the eighteen year old.
About AWEDI:
AWEDI is an upcoming singer, song-writer, producer and DJ and has collaborated with a few international platforms in his early days such as Spinnin’ Records and SoundBest.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as AshaBhosle, AnupJalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, Norah Jones, Marshmello, DJ Snake, Ariana Grande, The Chemical Brothers, amongst a host of other popular music icons and household names in India.
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