Sunfeast Dark Fantasy introduces a luxury treasure box for Diwali

National, 24^th October 2019: ITC’s most adored biscuit brand, Sunfeast Dark Fantasy has launched an exclusive luxury Dark Fantasy Treasure Box, designed to make your Diwali celebrations an an extravagant affair of luxurious treats and experiences.

With an elegant exterior decorated with the mandala motif, the box gift wraps an assortment of popular treats from Sunfeast Dark Fantasy’s Luxuria Range - Choco Fills, Choco Meltz and Coffee Fills. Packing in more surprises, the box also contains a premium candle and a Fabelle chocolate voucher worth Rs. 500, which can be redeemed at any Fabelle boutique at the ITC hotels or online, at www.itcstore.in. To make your Diwali gift last forever, the treasure comes in a sturdy and exquisite box, which can be reused later.

Mr Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes, ITC Ltd. said, “Diwali is one of the most celebrated festivals in India, and brings unlimited joy and delight to people. Exchanging gifts during the festivities is an expression of love and gratitude. This Diwali, we want to be part of the celebrations of our discerning patrons by offering a delectable and exciting gifting option. We hope to create a stronger bond among loved ones through this luxurious treasure box that can be cherished forever.”

The Diwali Festive Treasure Box is priced at Rs 500 and is available at all modern & general trade outlets in Delhi, Chandigarh, Kolkata, Bengaluru and Mumbai.  The packs will also be available on prominent e-commerce platforms, like Amazon and Flipkart, across the country. 

About ITC Foods:

ITC's Branded Packaged Foods Business is one of the fastest-growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, YiPPee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.

ITC's food brands delight millions of households with a wide range of differentiated, value-added products, developed by leveraging ITC's in-house R&D capabilities, deep consumer insights, superior understanding of Indian tastes and preferences, agri-sourcing capabilities, packaging strengths and a robust distribution network.

ITC's uncompromising commitment to its consumers ensures adherence to high levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution, and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods Business also exports its products to the key geographies of North America, Africa, the Middle East, and Australia.