Sustainable Designer Purvi Doshi Unveiled Her Spring Summer 2020 Collection in Paris

September 2019:

Designer Purvi Doshi recently presented her new eco-fabulous “Wagad” Collection at the ‘Who’s Next’ exhibition in Paris in September 2019.

Her latest collection takes her sustainable clothing story to bigger and broader horizons. Purvi’s stunning collection spins a narrative rooted in the traditional extra-weft technique of weaving, or ‘Kutch weave’, in line with her artisan-empowering philosophy.

This new Purvi Doshi line elevates the traditional Kutch weave with designs that enhance its earthy feel. The style is Western contemporary and every garment is handcrafted in shades of cool natural whites & blues. The collection encompasses blazer dresses, corset tops, anti-fit tops, crop tops, double-layered & pleated dresses, and tops, weaved jackets, cocoon dresses and more!

The designer brings out the rustic yet contemporary looks by embellishing her alluring creations with the delicate art of hand applique and hand stitches. These trimmings are made by underprivileged women skilled in the traditional embroidery techniques of Kutch.

The collection is named after the textured but soft fabric used throughout the collection- WAGAD, also known as Kala Cotton. By taking a fabric traditionally used to make rugs, dhotis and shawls into the world of high fashion, the Purvi Doshi label is reviving an age-old tradition of eco-friendly farming and ushering it into the mainstream.

As she does with every collection, Purvi Doshi’s Wagad Collection celebrates India’s crafts and weaves, rejuvenates heirloom traditions and fashions them into contemporary tales

About Purvi Doshi

The 'Purvi Doshi' label creates garments rooted in the traditional arts and weaves of India and supports sustainable livelihoods, ecological balance, and humanity. Doshi’s collections showcase Indian arts such as Khat, Aari and mirror-work embroidery that is worked into contemporary yet classic designs.

Every piece in Doshi’s collections is handmade. She works with the delightful imperfections of handwoven fabric, the beauty of natural colors, and the warmth of human hands. Doshi’s is a PETA-approved label and also the first Indian label to be given the Eco-Age Brandmark that celebrates ethical brands worldwide. Through her vegan and cruelty-free label, Doshi has paved the way for a harmonious co-existence between fashion and nature.