Ms. Urvi Agarwal, Founder & Director at JOP Network Private Limited

Brand: JOP Networks

Founded in 2014, a time when dedicated channels catering to the specific lifestyle needs of their audiences were limited, JOP looked to bridge this gap and provide content focused on fitness, health and recreation for viewers looking to put their personal well-being first. Today, with over 25 million viewers across 30 countries, JOP produces and curates content for Indian and international markets distributed via own channels as well as leading global television networks like Discovery, FOX Traveler, Airtel DTH, Astro Malaysia, GAIA US and in-flight channels of Cathay Pacific, Lufthansa and Qatar Airways to name a few.

Quality and research is the backbone of the company, JOP was among the first few to break away from the free-to-air model and in a strategic move brokered a partnership with Airtel DTH instead - the second largest DTH platform - to launch its own active channel, Fitness Studio (Channel 103) in 2018. Offering expert advice from the likes of Shilpa Shetty Kundra, Mandira Bedi, Vinod Channa, Namrata Purohit and James Crossley to name a few, the channel answers to the health, wellness and nutrition needs of its viewers.

Spokesperson: Ms. Urvi Aggarwal 

Ms. Urvi Agarwal, Founder & Director at JOP Network Private Limited, she launched JOP in the age of 23. Urvi completed a Masters in Marketing from ESADE, Barcelona and prior to that was studying Chartered Accountancy at The Institute of Chartered Accountants of India. Also a graduate from the New York Film Academy where she completed a course in production. In 2013, she was selected to address a delegation at the Lancome headquarters in Spain to speak about how important is a beauty for today’s working women.